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Website design and development agency

Website design that steals the show (and your competitors' customers).

Starting out or starting over, we design and build websites made to rank on Google and bring in customers.

Fixed price · No lock‑in contracts · 5-star Google rating

A rotating gallery of mobile screenshots from websites we have built across healthcare, NDIS, trades and retail.

100+ clients
AHPRA and TGA ad policy
Australian owned
Google Partner, certified
Meta Partner, certified
Privacy Act compliant
TikTok Ads, certified

We'd rather show you than tell you.

Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.

$6.01 per enquiry on a client build 96 Lighthouse performance score 400+ checks before every release Built to WCAG 2.2 AA

The problem

A pretty website is easy. One that makes money is not.

Search Not ranking

Page 4 for the service you sell most

Enquiries 31 days

3 this month, down from 20

Tracking Guessing

No enquiry tied to the ad that sent it

To every business owner about to spend money on a website,

Anyone can make a website look good now. AI can knock one out before your coffee goes cold.

But a website has one job, and that's to make you money. Most never manage it, because nobody built them to.

If you've already got a site, you probably know the signs. It's stuck on page 4, the phone has gone quiet, and nobody can say which ad brought in your last customer. Another redesign won't fix that.

If you're just starting out, lucky you. You get to skip all of that and build it properly the first time, so it starts earning from day one.

So we do one thing. We build websites, and we wire each one into Google, your booking system and your ad accounts. That way you can see exactly where your money comes from.

Look, I have no idea yet if we're the right fit. Book a call and I'll tell you straight.

Casey Jones

Casey Jones

Founder, Website Development Group

Casey Jones, founder of Website Development Group

Hey Ma, we're making headlines.

Adelaide Now American Express AOL Courier Mail Daily Telegraph Digiday Entrepreneur Express UK Forbes Gold Coast Bulletin Herald Sun Hubspot Korea Times Lifewire Microsoft Nasdaq News com au Search Engine Land Seoptimer Seven News The Chronicle The Mercury USA Today Yahoo Finance Yahoo News

Where we work

Which industry are you in?

What clients say about the build

Two people sitting outdoors looking at a tablet together, one of them using a power wheelchair
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
Read the case study

5 stars Google review

Shallon Duck Google review

Services

Choose what you need. We make it win.

Website design

We design it for your industry, and your competitors will be jealous. No templates.

Audit Pilot, built by Website Development Group
Constellation Therapies, built by Website Development Group

Development

Custom code, WordPress or Shopify. We pick what suits you.

Conversion

Every enquiry lands in your inbox with its source attached.

Copywriting

Our copywriters write it, so you never stare at a blank page.

Accessibility

Tested to WCAG 2.2 AA, so nobody gets locked out.

Search & SEO

Built to be found on Google from day one.

Case studies

Our work, so you can
judge for yourself.

Speech Clinic

A speech therapy website built to rank in the suburbs it serves

A search-led structure giving each therapy and each mobile service area its own page to land on.

Scope of work

  • Search architecture
  • Page templates
  • Local SEO
Read the case study
7areas
a page each
10suburbs
service areas

MedPrescribe

An e-prescribing platform website that sells like a product

An e-prescribing platform positioned as a product, automating booking through to delivery.

Scope of work

  • Product positioning
  • UX writing
  • Design system
Read the case study
6steps
booking to delivery
70%
less admin, their figure

First Class First Aid

A first aid course website employers can book in one go

A booking site built around the codes employers send, not the course names.

Scope of work

  • Booking flow
  • Course templates
  • Schema
Read the case study
6units
accredited, a page each
3yr
certification explained

Ovaya

A fertility treatment website that answers every question before the consult

An at-home fertility treatment page answering what arrives, when, and who watches each cycle.

Scope of work

  • Content strategy
  • Page design
  • Compliance review
Read the case study
2min
to self-administer
1wk
consult to doorstep

Full Body MRI

A full body MRI website patients find by the condition they search

A whole-body screening scan surfaced by the organ or condition people actually search for.

Scope of work

  • Information architecture
  • Copywriting
  • Technical SEO
Read the case study
14organs
in a single scan
500+
conditions screened

Work with us

Want a website that actually pulls its weight?

Book a free 15-minute call. New site or a rebuild, we'll tell you straight what it needs.

Book a free strategy call

Built for new businesses and old favourites across Australia

“After countless attempts with other companies and always being left disappointed, finding Casey and the Team has been the biggest blessing.”

Mitchell Cross Google review

Search proof

The scoreboard, straight from client dashboards.

SEO dashboard showing organic traffic climbing from near zero to 273,770 monthly visitors with 57,773 ranking keywords
SEO: organic traffic grew from near-zero to 273,770 monthly visitors and 57,773 ranking keywords in under 12 months.
Google Search Console graph showing impressions surging from near-zero to over 3,000 per day within 10 weeks
Search Console: impressions surged from near-zero to over 3,000 a day within 10 weeks of engagement (2022).
SEO dashboard showing organic traffic spike from near zero to 34,163 monthly visitors with 15,741 ranking keywords
SEO: organic traffic grew from near-zero to 34,163 monthly visitors with 15,741 ranking keywords.
Google Search Console graph showing clicks rising from under 50 to over 300 per day within three months
Search Console: clicks grew from under 50 a day to over 300, and impressions from 2K to 18K, within 3 months.
SEO organic keywords chart showing growth from under 500 to 6,870 ranking keywords between 2020 and 2021
SEO: organic keywords grew from under 500 to 6,870 ranking keywords between March 2020 and December 2021.
Google Analytics chart showing sessions growing from 1,200 to over 20,000 per month over approximately five years
Analytics: sessions grew from 1,200 a month to over 20,000, a 1,567% increase (2015 to 2018).
Rank tracker chart showing organic keyword rankings growing from near-zero to over 26,000
Rank tracker: organic keywords grew from near-zero to over 26,000 tracked keywords by 2018.
Organic traffic chart showing recovery from near-zero to over 3,000 monthly visitors after intervention
Rank tracker: organic traffic recovered from near-zero to over 3,000 monthly visitors after we were brought in to fix it (2017 to 2019).

Shopify Partner

Shopify stores built so search can read the whole catalogue, with tracking on every sale.

Google Partner

Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.

Book a free strategy call

Client results

Straight from the people who hired us.

babybub Client testimonial
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
Monica T Google review
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”

5.0

5-star Google rating

Book a free strategy call
Jack Duke Care Speech Pathology
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
Storm Parker Google review
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”

The argument

What most websites leave out.

Architecture

Website Development Group

Planned from search data

Every page answers a search people make.

Generalist build

Sketched from a template

Home, About, Services, guesswork.

Copy

Website Development Group

Written in your customers’ words

Participants for NDIS. Jobs for tradies.

Generalist build

Written by you at 11pm

Or worse, left as lorem ipsum.

Technical work

Website Development Group

Speed, schema and access included

All in the fixed quote.

Generalist build

Quoted as phase 2

The phase that never lands.

Tracking

Website Development Group

Every enquiry tagged with its source

Calls, forms and bookings, traced to the ad.

Generalist build

A form that emails someone

Nobody knows which ad paid.

Proof at launch

Website Development Group

A rankings baseline you keep

Console verified before go live.

Generalist build

A screenshot of the homepage

Nothing to measure against.

How it runs

From first call to launch, minus the headaches.

You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.

Discovery

It starts with a call

A conversation about what you sell, who buys it, and what the current site is costing you.

What we deliver

  • Goals and constraints
  • Current site review
  • Competitor snapshot
  • Fixed quote with line items
A business owner laughing during a video strategy call on his laptop, in a light-filled room with a window behind him

Planning

We map what people search for

Every page in your sitemap matches a search people make.

What we deliver

  • Keyword and intent map
  • Competitor gap analysis
  • Page-level architecture
  • Build priority order
A crowd of people crossing a busy city street, shot from above with their movement blurred

Design

We design the pages

We design a system of parts, and we check every colour pairing for contrast before it ships.

What we deliver

  • Design tokens and type scale
  • Component library
  • Contrast measured to AA
  • Homepage and templates
Three colleagues around a table of laptops, one standing and gesturing at a screen while the other two look on

Build

We build it and wire it in

We connect it to the booking system, CRM and ad accounts you already use.

What we deliver

  • Static-first architecture
  • Schema and structured data
  • Booking and CRM integration
  • Conversion tracking to Google and Meta
Blue and lime patch cables plugged into a rack panel and sweeping away in order

Launch

We launch and measure

Redirects mapped, Search Console verified, and a rankings baseline recorded before go live.

What we deliver

  • Redirect map and QA pass
  • Search Console verification
  • Rankings baseline
  • Handover and training
A shop owner standing in his plant shop holding a potted plant, shelves of plants behind him
  • Astro
  • WordPress
  • Shopify
  • Next.js
  • React
  • Vue.js
  • Svelte
  • Node.js
  • Tailwind CSS
  • Vercel
  • Netlify
  • Cloudflare
  • WooCommerce
  • Sanity
  • Vite
  • npm
  • Figma
  • Sketch
  • Framer
  • Webflow
  • Adobe
  • Google
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Ads
  • Google Fonts
  • Google Cloud
  • Lighthouse
  • Google Gemini
  • OpenAI
  • Anthropic
  • Claude
  • Perplexity
  • Midjourney
  • Hugging Face
  • Visual Studio Code
  • JetBrains
  • Sublime Text
  • Git
  • GitHub
  • GitLab
  • Docker
  • HubSpot
  • Xero
  • Stripe
  • Notion
  • Linear
  • Best Practice
  • Cliniko
  • Coreplus
  • Evermed
  • GetScripted
  • Halaxy
  • HealthEngine
  • HealthShare
  • HICAPS
  • HotDoc
  • Klaviyo
  • Mailchimp
  • MailerLite
  • Medical Director
  • Medirecords
  • Nookal
  • ShiftCare
  • SmartRecruiters
  • Sparrowhub
  • Splose
  • Zanda Health

Tools and integrations

Your website talks to the software you already run.

We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.

Talk through your setup

Compliance and protection

Built to the rules that apply to you.

Regulatory mapping

We identify which rules apply before any work begins: the Privacy Act for data, AHPRA and TGA for health clients, the Spam Act for email, WCAG 2.2 for accessibility. We map them at the start, so nothing gets patched in later.

Data handling and consent

Forms collect the minimum, state their purpose, and record consent. Recipient addresses live in server config, never in the page source.

Copy written to the rules

Our copywriters write to the advertising rules for your industry and flag any claim we can't back up. You stay responsible for your own advertising.

Accessibility to WCAG 2.2 AA

We measure every colour pairing, label every field and walk every keyboard path. We test it before handover, so nobody has to complain first.

Ask about compliance

Where we work

Australia-wide, and proud of it.

Website Development Group works Australia-wide and builds for businesses in every state and territory. Where we sit matters less than where your customers search.

Most of what we build is local search. A plumber in Penrith and a plumber in Parramatta compete for different searches, so we plan the sitemap by the suburb rather than the state. Every service-area page exists because someone types those words.

We've built for businesses in Brisbane, the Gold Coast, Sydney, Melbourne, Geelong and Perth. The searches change by city. What works in inner Melbourne won't work on the Sunshine Coast, so we plan for that before design starts.

Distance has never limited the work. Discovery runs on a call, you review the design in your browser, and we hand over the site with a recorded walkthrough.

So whether you run a clinic in Perth or a building company in Townsville, the first call starts the same way. We look at what your customers type, and what happens when they land.

Book a free strategy call

A business owner outside a city office building, mid-conversation

Research & Articles

Written down, so you can check our working.

All articles
Hands holding a phone showing a short form with a blue submit button

Conversion 7 min read

Conversion tracking that survives cookie consent

Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.

Ceramic and brass vases on a stone table in slatted window light, styled like a product shot

Ecommerce 7 min read

Product page design that answers the buyer

Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.

Questions

The things people ask before they call.

What you need to know before we start a conversation.

Not answered here? Ask us directly

Will a rebuild destroy the rankings we already have?

It shouldn't, and it's the right question to ask. Rebuilds lose rankings in 3 ways. URLs change without redirects, long content gets cut to fit a design, and internal links vanish with the old menu. We map every existing URL, keep the pages that earn traffic and redirect each changed path. We also record your positions before launch, so any movement is visible.

How long does a build take?

Most websites take 4 to 12 weeks. The slow part is rarely design or code. It's how fast content and approvals come back from your side, and we'll tell you in the first week what's holding things up.

What does it cost?

Every website gets a fixed quote with line items after a free 15-minute call. Our brand and website package, with a logo and up to 8 pages, starts from $6,100 + GST. If the build takes longer than planned, that's our problem, not another invoice.

Am I locked into a contract?

No. We don't use lock-in contracts. Hosting is billed monthly, and you can leave with 30 days' notice. We'd rather keep you because the site works.

Do you do ongoing SEO?

We build every site to be found, and we hand you a plan for what to publish next. Ongoing SEO is a separate monthly service. We quote it on its own, so you can compare the build price fairly.

I'm starting a business. Do I need a website straight away?

If people will search for what you sell, yes. Your customers will look you up before they call, and your site is the first thing they judge you on. Start with a small site that does its job. We build it so it grows with your business, so you won't have to throw it out later.

Our industry is not on your list. Can you still help?

Usually, yes. We'll tell you straight if we haven't built in your industry before. In that case the discovery stage takes longer, and the quote says so.

Book a free strategy call