The full site on a big screen
The MedPrescribe home page on a desktop screen, as it was built.
Every section comes from a small set of page templates. The pages behind it read the same way, and adding the next one is a writing job with no redesign.
An e-prescribing platform positioned as a product, automating booking through to delivery.
The brief
An e-prescribing platform positioned as a product, automating booking through to delivery.
Deciding what the product is, who it is for and how it is described, before a word of page copy is written.
See our Brand messaging serviceWriting the interface language: labels, buttons, steps and the short lines that tell a user what happens next.
See our Website copywriting serviceA shared set of type, colour, spacing and components, so every screen is built from the same parts and reads as one product.
See our Custom website design serviceThe build
What MedPrescribe looks like as built: on a desktop, around its photography, and on a phone.
The MedPrescribe home page on a desktop screen, as it was built.
Every section comes from a small set of page templates. The pages behind it read the same way, and adding the next one is a writing job with no redesign.
One image carries the art direction for MedPrescribe.
We set it large, with room to breathe, so the page opens on a picture. The copy follows once the picture has done its job.
Here it is at phone width and uncropped. Plenty of visitors see it this way first.
The first screen says what the page is for and shows the next step. The rest follows in the order a visitor needs it.