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WooCommerce website design that sells from every blog post.

WooCommerce puts your store inside WordPress, so your guides, recipes and product pages share one site and one set of Google rankings. Our WooCommerce website design keeps the plugin list short and the hosting sized for busy days. So the store stays quick as it grows.

  • No platform licence fees
  • You own the code
$6.01
per enquiry on a client build
96
Lighthouse performance on a launched build
400 +
engineering checks before release
100+ clients
AHPRA and TGA ad policy
Australian owned
Google Partner, certified
Meta Partner, certified
Privacy Act compliant
TikTok Ads, certified

We'd rather show you than tell you.

Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.

$6.01 per enquiry on a client build 96 Lighthouse performance score 400+ checks before every release Built to WCAG 2.2 AA

What we do

What is your website for?

What clients say about the build

Two people sitting outdoors looking at a tablet together, one of them using a power wheelchair
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
Read the case study

5 stars Google review

Shallon Duck Google review

What is included

Articles that sell, on a store that stays quick.

These 4 rules keep a WooCommerce store quick, safe to update and easy for your team to run.

  1. Guides, articles and landing pages are built from the same blocks as the store, so any page can carry a product and a buy button.

    How a build runs
  2. Where a plugin would add a settings page and a script for one small feature, we write the few lines of code instead.

    See the work
  3. Carts and checkouts cannot be cached like brochure pages, so the host and caching are set up for logged-in, dynamic traffic.

    The proof we show
  4. Orders, stock levels and customers can sync with the systems you already run. Nobody retypes an order into another system.

    Questions people ask

The argument

A tidy Woo store outlasts a pile of plugins.

Content and store

Website Development Group

One site, one domain

Articles link straight into products.

Generalist build

A blog here, a shop there

Two sites splitting one set of rankings.

Plugins

Website Development Group

A short list, each one justified

Custom code where a plugin is overkill.

Generalist build

A plugin for every request

40 to update and 1 that breaks checkout.

Hosting

Website Development Group

Sized for orders, not brochures

Object caching and a store-aware setup.

Generalist build

Cheap shared hosting

Fine until the first sale weekend.

Updates

Website Development Group

Tested on staging first

Core, theme and plugins, checked before live.

Generalist build

Auto-update and hope

Checkout breaks on a Sunday night.

The platform choice

Website Development Group

Recommended only when it fits

We will say when Shopify suits you better.

Generalist build

Whatever the agency sells

Every store on the same stack.

How it runs

From first call to launch, minus the headaches.

You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.

Week 1

Fit check

We check WooCommerce suits your catalogue and your team before anything is built. If it doesn't, we'll tell you straight.

What we deliver

  • Platform recommendation
  • Plugin shortlist, justified
  • Hosting specification
  • Fixed quote with line items
A business owner laughing during a video strategy call on his laptop, in a light-filled room with a window behind him

Weeks 1 to 2

Content model

We plan products, categories and the content around them together. That way an article can sell and a product page can rank.

What we deliver

  • Product and attribute model
  • Category structure
  • Content to product links
  • Editor roles and permissions
A crowd of people crossing a busy city street, shot from above with their movement blurred

Weeks 3 to 6

Build

We build a custom theme on a lean plugin stack. Your team gets block patterns to build pages without touching code.

What we deliver

  • Custom WooCommerce theme
  • Block patterns for editors
  • Product and offer schema
  • Contrast measured to AA
Three colleagues around a table of laptops, one standing and gesturing at a screen while the other two look on

Weeks 6 to 7

Store setup

We set up and test payments, shipping, GST and order emails. Then we connect the store to the stock or accounting system you already use, where it allows.

What we deliver

  • Payment gateways
  • Shipping zones and GST
  • Order and stock syncing
  • Transactional emails
Blue and lime patch cables plugged into a rack panel and sweeping away in order

Weeks 7 to 8

Launch

We load test the live host and run test orders end to end. A staging site stays in place for every update after launch.

What we deliver

  • Production hosting and caching
  • Test orders end to end
  • Staging site for updates
  • Handover and training
A shop owner standing in his plant shop holding a potted plant, shelves of plants behind him

The long read

When WooCommerce is the right platform (and when it isn't).

WooCommerce is brilliant for some stores and a slow, fragile choice for others. What decides it is what the store is for and how it's looked after.

Woo wins when the content is the marketing

Some stores sell because they publish. A recipe that needs a particular pan. A guide that ends at the right kit.

When the content is doing the selling, it helps to have the articles and the products on one site, in one editor, under one domain's authority.

That is what WordPress is good at, and WooCommerce brings the checkout to it.

Plugins are where Woo stores go wrong

The plugin directory makes everything look one click away. It is, and each plugin is someone else's code running on your checkout.

Every plugin adds a settings page, a script and an update to test. Add enough and nobody can say which one slowed the product page, or which update broke the cart.

So we keep the list short, and we write small features rather than install them.

How much of the update load is plugins
Plugin updates Core and theme

Illustrative: the shape update work takes as plugins are added, not a measurement of any store.

The host is part of the build

A brochure site can be cached almost entirely. A store cannot. Carts are personal, stock changes, and a checkout cannot be served from a cache.

That puts the load on the server. So the cheapest shared hosting is the most expensive choice a Woo store can make. We choose the host as part of the build and test it before launch.

When Woo is the wrong choice

Say the store is the whole business and the catalogue is large. If nobody on your team wants to think about hosting or updates, Shopify is usually the better fit.

We build both, so we have no reason to push either. Honestly, we would rather lose the build than sell you the wrong platform.

Show us your site.We'll tell you straight if Woo fits.

  • No platform licence fees
  • You own the code

Case studies

Our work, so you can
judge for yourself.

Speech Clinic

A speech therapy website built to rank in the suburbs it serves

A search-led structure giving each therapy and each mobile service area its own page to land on.

Scope of work

  • Search architecture
  • Page templates
  • Local SEO
Read the case study
7areas
a page each
10suburbs
service areas

MedPrescribe

An e-prescribing platform website that sells like a product

An e-prescribing platform positioned as a product, automating booking through to delivery.

Scope of work

  • Product positioning
  • UX writing
  • Design system
Read the case study
6steps
booking to delivery
70%
less admin, their figure

First Class First Aid

A first aid course website employers can book in one go

A booking site built around the codes employers send, not the course names.

Scope of work

  • Booking flow
  • Course templates
  • Schema
Read the case study
6units
accredited, a page each
3yr
certification explained

Ovaya

A fertility treatment website that answers every question before the consult

An at-home fertility treatment page answering what arrives, when, and who watches each cycle.

Scope of work

  • Content strategy
  • Page design
  • Compliance review
Read the case study
2min
to self-administer
1wk
consult to doorstep

Full Body MRI

A full body MRI website patients find by the condition they search

A whole-body screening scan surfaced by the organ or condition people actually search for.

Scope of work

  • Information architecture
  • Copywriting
  • Technical SEO
Read the case study
14organs
in a single scan
500+
conditions screened

Search proof

The scoreboard, straight from client dashboards.

SEO dashboard showing organic traffic climbing from near zero to 273,770 monthly visitors with 57,773 ranking keywords
SEO: organic traffic grew from near-zero to 273,770 monthly visitors and 57,773 ranking keywords in under 12 months.
Google Search Console graph showing impressions surging from near-zero to over 3,000 per day within 10 weeks
Search Console: impressions surged from near-zero to over 3,000 a day within 10 weeks of engagement (2022).
SEO dashboard showing organic traffic spike from near zero to 34,163 monthly visitors with 15,741 ranking keywords
SEO: organic traffic grew from near-zero to 34,163 monthly visitors with 15,741 ranking keywords.
Google Search Console graph showing clicks rising from under 50 to over 300 per day within three months
Search Console: clicks grew from under 50 a day to over 300, and impressions from 2K to 18K, within 3 months.
SEO organic keywords chart showing growth from under 500 to 6,870 ranking keywords between 2020 and 2021
SEO: organic keywords grew from under 500 to 6,870 ranking keywords between March 2020 and December 2021.
Google Analytics chart showing sessions growing from 1,200 to over 20,000 per month over approximately five years
Analytics: sessions grew from 1,200 a month to over 20,000, a 1,567% increase (2015 to 2018).
Rank tracker chart showing organic keyword rankings growing from near-zero to over 26,000
Rank tracker: organic keywords grew from near-zero to over 26,000 tracked keywords by 2018.
Organic traffic chart showing recovery from near-zero to over 3,000 monthly visitors after intervention
Rank tracker: organic traffic recovered from near-zero to over 3,000 monthly visitors after we were brought in to fix it (2017 to 2019).

Shopify Partner

Shopify stores built so search can read the whole catalogue, with tracking on every sale.

Google Partner

Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.

Book a free strategy call

Where we work

Which industry are you in?

Engagements

Add a store or build the lot. Both on a fixed quote.

  • Content model
  • Custom theme
  • Product schema
  • Hosting and backups
  • Staging site
  • WCAG 2.2 AA

Sell from your site

Add a store

An existing WordPress site that ranks well and now needs to sell a modest catalogue.

  • WooCommerce added to your site
  • Product and category templates
  • Payments, shipping and GST
  • Plugin audit of the existing site
  • Test orders and handover
Book a free strategy call

Content and commerce

Full WooCommerce build

A new or rebuilt WordPress site where the content and the store are designed as one.

  • Content and product model
  • Custom theme and block patterns
  • Lean plugin stack, justified
  • Store-ready hosting and caching
  • Stock and order syncing
  • Staging site and update process
Book a free strategy call
  • Astro
  • WordPress
  • Shopify
  • Next.js
  • React
  • Vue.js
  • Svelte
  • Node.js
  • Tailwind CSS
  • Vercel
  • Netlify
  • Cloudflare
  • WooCommerce
  • Sanity
  • Vite
  • npm
  • Figma
  • Sketch
  • Framer
  • Webflow
  • Adobe
  • Google
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Ads
  • Google Fonts
  • Google Cloud
  • Lighthouse
  • Google Gemini
  • OpenAI
  • Anthropic
  • Claude
  • Perplexity
  • Midjourney
  • Hugging Face
  • Visual Studio Code
  • JetBrains
  • Sublime Text
  • Git
  • GitHub
  • GitLab
  • Docker
  • HubSpot
  • Xero
  • Stripe
  • Notion
  • Linear
  • Best Practice
  • Cliniko
  • Coreplus
  • Evermed
  • GetScripted
  • Halaxy
  • HealthEngine
  • HealthShare
  • HICAPS
  • HotDoc
  • Klaviyo
  • Mailchimp
  • MailerLite
  • Medical Director
  • Medirecords
  • Nookal
  • ShiftCare
  • SmartRecruiters
  • Sparrowhub
  • Splose
  • Zanda Health

Tools and integrations

Your website talks to the software you already run.

We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.

Talk through your setup

Client results

Straight from the people who hired us.

babybub Client testimonial
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
Monica T Google review
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”

5.0

5-star Google rating

Book a free strategy call
Jack Duke Care Speech Pathology
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
Storm Parker Google review
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”

Research & Articles

Worth a read before you hire anyone.

All articles
Hands holding a phone showing a short form with a blue submit button

Conversion 7 min read

Conversion tracking that survives cookie consent

Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.

Ceramic and brass vases on a stone table in slatted window light, styled like a product shot

Ecommerce 7 min read

Product page design that answers the buyer

Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.

Questions

WooCommerce questions, answered without the jargon.

What you need to know before we start a conversation.

Not answered here? Ask us directly

Should we choose WooCommerce or Shopify?

Choose WooCommerce if content drives your sales and you want full control of the code and hosting. Choose Shopify if the store is the business and you'd rather not manage a server. We'll recommend one in the fit check.

Can you add WooCommerce to our existing WordPress site?

Usually, yes. We audit the site and its plugins first, because a store magnifies every slow or outdated plugin already there.

Is WooCommerce free?

The WooCommerce plugin is free. Hosting, paid payment or shipping extensions and ongoing updates cost money. We price those in the fit check, so there are no surprises later.

Who looks after updates once the store is live?

You can, using the staging site we leave in place. Or we can, on a monthly website maintenance plan with no lock-in. Either way, updates are tested on staging before they reach your store.

Will the store be fast enough to rank?

Speed is one part of ranking, and a lean, well-hosted store passes it. We budget for Core Web Vitals from the start and check product and category pages before launch.

Can WooCommerce connect to our accounting or stock system?

Often, yes. Many stock and accounting systems connect through a well-supported extension or a small custom integration. We check yours in the fit check before we promise anything.

Do you build WooCommerce stores for healthcare businesses?

Yes, where the products can be sold online. Our copywriters write health product pages to the TGA and AHPRA advertising rules, and your business stays responsible for its advertising. Written to the guidelines by our copywriting team. Not legal advice.

Book a free strategy call