WooCommerce website design that sells from every blog post.
WooCommerce puts your store inside WordPress, so your guides, recipes and product pages share one site and one set of Google rankings. Our WooCommerce website design keeps the plugin list short and the hosting sized for busy days. So the store stays quick as it grows.
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
Buying guide Product block Shoppable Article text Buy button
Published by your team
add_action('init', 'add_sale_badge');
function add_sale_badge() {
// ten lines, not a plugin
}
Checks passed
Cart TTFB180ms
Checkout TTFB220ms
Object cacheOn
93
Inside the budget
Store
Inventory
Stock levels in step
In sync, both ways
0104
The argument
A tidy Woo store outlasts a pile of plugins.
Generalist build
Content and store
Website Development Group
One site, one domain
Articles link straight into products.
Generalist build
A blog here, a shop there
Two sites splitting one set of rankings.
Plugins
Website Development Group
A short list, each one justified
Custom code where a plugin is overkill.
Generalist build
A plugin for every request
40 to update and 1 that breaks checkout.
Hosting
Website Development Group
Sized for orders, not brochures
Object caching and a store-aware setup.
Generalist build
Cheap shared hosting
Fine until the first sale weekend.
Updates
Website Development Group
Tested on staging first
Core, theme and plugins, checked before live.
Generalist build
Auto-update and hope
Checkout breaks on a Sunday night.
The platform choice
Website Development Group
Recommended only when it fits
We will say when Shopify suits you better.
Generalist build
Whatever the agency sells
Every store on the same stack.
How it runs
From first call to launch, minus the headaches.
You see the page plan before design starts, and the design before we
build. So there are no nasty surprises at the end.
Week 1
Fit check
We check WooCommerce suits your catalogue and your team before anything is built. If it doesn't, we'll tell you straight.
What we deliver
Platform recommendation
Plugin shortlist, justified
Hosting specification
Fixed quote with line items
What do people search before they call you?
Weeks 1 to 2
Content model
We plan products, categories and the content around them together. That way an article can sell and a product page can rank.
What we deliver
Product and attribute model
Category structure
Content to product links
Editor roles and permissions
Monthly searches
emergency plumber sydney880
blocked drain sydney880
hot water system install720
Weeks 3 to 6
Build
We build a custom theme on a lean plugin stack. Your team gets block patterns to build pages without touching code.
What we deliver
Custom WooCommerce theme
Block patterns for editors
Product and offer schema
Contrast measured to AA
Sentient / Inter
14.05:1
Weeks 6 to 7
Store setup
We set up and test payments, shipping, GST and order emails. Then we connect the store to the stock or accounting system you already use, where it allows.
We load test the live host and run test orders end to end. A staging site stays in place for every update after launch.
What we deliver
Production hosting and caching
Test orders end to end
Staging site for updates
Handover and training
Baseline recorded
14 Oct
The long read
When WooCommerce is the right platform (and when it isn't).
WooCommerce is brilliant for some stores and a slow, fragile choice for others. What decides it is what the store is for and how it's looked after.
01
Woo wins when the content is the marketing
Some stores sell because they publish. A recipe that needs a particular pan. A guide that ends at the right kit.
When the content is doing the selling, it helps to have the articles and the products on one site, in one editor, under one domain's authority.
That is what WordPress is good at, and WooCommerce brings the checkout to it.
the content is doing the selling
02
Plugins are where Woo stores go wrong
The plugin directory makes everything look one click away. It is, and each plugin is someone else's code running on your checkout.
Every plugin adds a settings page, a script and an update to test. Add enough and nobody can say which one slowed the product page, or which update broke the cart.
So we keep the list short, and we write small features rather than install them.
How much of the update load is plugins
Plugin updatesCore and theme
510203040
Illustrative: the shape update work takes as plugins are added, not a measurement of any store.
03
The host is part of the build
A brochure site can be cached almost entirely. A store cannot. Carts are personal, stock changes, and a checkout cannot be served from a cache.
That puts the load on the server. So the cheapest shared hosting is the most expensive choice a Woo store can make. We choose the host as part of the build and test it before launch.
a checkout cannot be served from a cache
04
When Woo is the wrong choice
Say the store is the whole business and the catalogue is large. If nobody on your team wants to think about hosting or updates, Shopify is usually the better fit.
We build both, so we have no reason to push either. Honestly, we would rather lose the build than sell you the wrong platform.
we would rather lose the build than sell you the wrong platform
Show us your site.We'll tell you straight if Woo fits.
Your website talks to the software you already run.
We pick the platform that suits your business. Then we connect the
site to your booking system, your CRM and your ad accounts, so every
enquiry lands where your team already works.
“Up until working with Casey, we had only had poor to mediocre
experiences outsourcing work to agencies... instead of needing
babysitting like the other agencies we worked with, he was not only
completely dependable but also gave us sound
suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but
wins! They are great communicators, but more importantly, have got
awesome results with low lead costs.”
AN
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic.
Casey and his team over delivered on my project
with an A+ website design having actively listened to every point I was
seeking.”
MT
Monica T Google review
“Casey has been an absolute standout! His personalised
approach has been nothing short of incredible. We have had amazing results from the get-go.”
AT
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
SP
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas.
He asked all the right questions and got me thinking on aspects I
hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and
ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded
service provider.”
SP
Storm Parker Google review
“We have worked with Casey on a number of website projects and
are super impressed with his promptness, communication,
professionalism, and knowledge of the full suite of digital
marketing... You and your team are second to none!”
MV
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or
inquiries I had with remarkable responsiveness and genuine
accommodation. The end result was nothing short of fantastic.”
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
An NDIS provider website serves participants, families, support coordinators and plan managers. How to build one each of them can use, built to WCAG 2.2 AA.
Questions
WooCommerce questions, answered without the jargon.
What you need to know before we start a conversation.
Choose WooCommerce if content drives your sales and you want full control of the code and hosting. Choose Shopify if the store is the business and you'd rather not manage a server. We'll recommend one in the fit check.
Can you add WooCommerce to our existing WordPress site?
Usually, yes. We audit the site and its plugins first, because a store magnifies every slow or outdated plugin already there.
Is WooCommerce free?
The WooCommerce plugin is free. Hosting, paid payment or shipping extensions and ongoing updates cost money. We price those in the fit check, so there are no surprises later.
Who looks after updates once the store is live?
You can, using the staging site we leave in place. Or we can, on a monthly website maintenance plan with no lock-in. Either way, updates are tested on staging before they reach your store.
Will the store be fast enough to rank?
Speed is one part of ranking, and a lean, well-hosted store passes it. We budget for Core Web Vitals from the start and check product and category pages before launch.
Can WooCommerce connect to our accounting or stock system?
Often, yes. Many stock and accounting systems connect through a well-supported extension or a small custom integration. We check yours in the fit check before we promise anything.
Do you build WooCommerce stores for healthcare businesses?
Yes, where the products can be sold online. Our copywriters write health product pages to the TGA and AHPRA advertising rules, and your business stays responsible for its advertising. Written to the guidelines by our copywriting team. Not legal advice.