Websites that help patients find the answers they need and book in. Our medical website design suits GP clinics, dental practices, specialists and day surgeries, new or established. Every page is written to the advertising rules your practitioners work under.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What buyers search for
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
Who it is for
The rules of the trade
Health advertising in Australia is closely regulated, and every page on a practice site counts as advertising. These are the rules we write to, and your practitioners stay responsible for their advertising. Written to the guidelines by our copywriting team. Not legal advice.
The National Law restricts how health services are advertised. That means no testimonials about clinical care, no misleading or comparative claims, and no inducements without clear terms. Blogs, FAQs and bios count too.
The Therapeutic Goods Advertising Code does not allow prescription medicines to be promoted to the public. Pages describe the consultation, never a medicine that might follow it.
Titles such as specialist and surgeon are restricted to practitioners with the matching registration. Every profile states the title as the public register shows it.
Booking forms collect health information, which the Privacy Act treats as sensitive. No Meta or Google Ads pixel runs without express opt-in, and tracking sends a booked or not-booked signal only.
What we build for you
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Discovery
A conversation about what you sell, who buys it, and what the current site is costing you.
What we deliver
What do people search before they call you?
Planning
Every page in your sitemap matches a search people make.
What we deliver
Monthly searches
Design
We design a system of parts, and we check every colour pairing for contrast before it ships.
What we deliver
Sentient / Inter
14.05:1Build
We connect it to the booking system, CRM and ad accounts you already use.
What we deliver
Launch
Redirects mapped, Search Console verified, and a rankings baseline recorded before go live.
What we deliver
Baseline recorded
14 OctThe long read
Many medical websites are built as brochures. Patients use them as a set of practical instructions.
Can I be seen, by whom, when, and for how much?
A home page built around a mission statement makes them hunt for that. A practice site built around the question answers it on the first screen.
The rest of the site is the detail behind that answer: each practitioner, each appointment type, each fee and each referral rule.
The advertising rules take out superlatives, comparisons and testimonials about care. Plenty of practices hear that as a recipe for a dull site.
That's a mistake. Photos of your actual rooms, practitioner profiles with proper detail, and fees laid out without a catch are what patients look for anyway.
A page can be calm, specific and useful at the same time. That's the tone the rules push you towards.
Since July 2023, the Medical Board has had specific guidelines for advertising cosmetic surgery and procedures. They limit imagery and anything that plays on body image.
Pages for those services describe the consultation and the process, never the result.
Where a line needs a view we can't give, we flag it for your own adviser instead of guessing.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
AHPRA advertising guidelines cover every page of a clinic website. What section 133 means for your testimonials, claims, titles and reviews, in plain English.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
Our copywriters write every page to the AHPRA advertising guidelines and review it before handover. Your practitioners approve the final wording, because they carry the obligation. Anything uncertain goes to your own adviser. Written to the guidelines by our copywriting team. Not legal advice.
It can. Local search leans on location pages, practitioner pages, clear service information and your Google Business Profile. None of that needs a testimonial. We build each of those pieces to answer the searches patients make, and the site stays inside the advertising rules.
Each location can have its own page with its own practitioners, hours, fees and Google profile. That way a search for one suburb lands on the right clinic, and patients don't book at the wrong address.
Yes. We connect booking tools like HotDoc and HealthEngine to the pages patients book from. We also work with practice systems like Best Practice, Medical Director and Medirecords. If your system has no online booking, we design around the booking provider you already use.
Yes. Forms carry a collection notice, and tracking runs only with consent. No Meta or Google Ads pixel goes on health pages without express opt-in. We set out the privacy policy structure for your adviser to review and finalise.
After a free 15-minute call, we send a fixed quote with line items, based on your locations, practitioners and appointment types. Our brand and website package starts from $6,100 + GST. Hosting is monthly with no lock-in contract and 30 days' notice.
