Under the AHPRA advertising guidelines, every word a health practice publishes can count as advertising. That covers the homepage, the blog and the FAQ. Our copywriters check your website and ad copy against those guidelines and the TGA advertising rules. We flag the risky lines and write new wording beside each one. Written to the guidelines by our copywriting team. Not legal advice.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
Four rules we review every line against. They help the copy inform a patient without promising them anything.
Homepage, service pages, blog, FAQs, meta descriptions, image text and forms. The rules don't skip the pages nobody reads.
How a build runsCopy says what the practitioner assesses and discusses. It never says which condition gets cured or what result will follow.
See the workEvery flag names the rule behind it and comes with proposed wording. Your practitioners approve text instead of drafting it.
The proof we showWe review an ad and the page it lands on together. Both have to make the same claims and carry the same disclaimers.
Questions people askThe argument
Every published word
Pages, FAQs, meta, alt text and ads.
The homepage only
The blog and the FAQ go unread.
Checked one by one
Clinical ones removed, service ones kept.
A reviews widget
Patient outcomes quoted on every page.
Rewritten to the consultation
What the practitioner assesses and discusses.
Softened with a maybe
The promise still stands.
Required wording in place
Never used to excuse a claim above it.
One line in the footer
Expected to fix everything on the page.
A rewrite beside every flag
Original and proposed, side by side.
A list of problems
Your team left to guess the wording.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Inventory
We collect every string the practice publishes: pages, blog posts, FAQs, meta, image text, forms and current ads.
What we deliver
What do people search before they call you?
Review
Our copywriters read each line against the AHPRA advertising guidelines and the TGA advertising rules. Every risk gets flagged with the rule behind it.
What we deliver
Monthly searches
Rewrite
Every flag gets proposed wording beside the original. We write it to keep the page useful to a patient deciding whether to book.
What we deliver
Sentient / Inter
14.05:1Approval
Your practitioners review the rewrites, because they know what's clinically accurate. Anything uncertain goes to your legal adviser.
What we deliver
Apply
The approved wording goes live. Then a second read confirms nothing new crept in during the edit.
What we deliver
Baseline recorded
14 OctThe long read
Health advertising in Australia has tighter rules than most practices expect. This is what the review covers, and where its limits are.
Under the National Law, advertising is broader than an ad. The homepage, the blog, the FAQ and the page about what a consultation involves are all read the same way.
An article that names the practice and ends with a booking button is still advertising, and there's no educational exemption for it.
So the review reads everything, including the pages you forgot you had.
Illustrative: the spread a review commonly finds, not a measurement of any practice's site.
A patient saying a treatment worked is a testimonial about a clinical outcome. It can't be used in advertising, however genuine it is.
A patient saying the reception team was kind and parking was easy is talking about the service. And reviews about the service can stay.
We read every review, quote and case study on the site and sort them into those 2 piles.
It's tempting to leave a bold promise in place and add a line of small print under it. The guidelines don't read it that way. The claim has to change.
Disclaimers still matter. Individual results vary, and any treatment follows a consultation only where it's clinically appropriate. The required wording goes in alongside the rewrite, never instead of it.
Our copywriting team reviews your copy against the guidelines, and we build healthcare websites too. The review lowers the risk that your copy breaches the rules. Every change comes with a reason on record, and your practice stays responsible for its own advertising.
It isn't legal advice, and it can't guarantee how AHPRA or the TGA will view a page. Where a claim is new or the stakes are high, we recommend a healthcare advertising lawyer reads it. We flag which lines they should read first. Written to the guidelines by our copywriting team. Not legal advice.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Find the risk
For a practice that wants the risky lines found and new wording proposed, and will apply it in-house.
Found, rewritten and live
For a practice, new or established, that wants its site and ads written to the guidelines and kept that way.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
AHPRA advertising guidelines cover every page of a clinic website. What section 133 means for your testimonials, claims, titles and reviews, in plain English.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
No. Our copywriters check each line against the AHPRA advertising guidelines and the TGA rules, then propose new wording. That lowers your risk. Where a claim is new or high stakes, we recommend a lawyer reads it. Written to the guidelines by our copywriting team. Not legal advice.
Nobody can. AHPRA and the TGA make their own assessments, and your practice stays responsible for its own advertising. What we can do is remove the kinds of claims the guidelines single out. We also record why each change was made, so you have the reasoning on file.
We look for testimonials about clinical outcomes and claims about results or timelines. We also check references to prescription medicines, comparisons and superlatives, misused titles and missing disclaimers. Every flag cites the guideline or rule behind it, so your practitioners can see why.
Yes, in the review and apply scope. We read each ad together with its landing page, because both have to make the same claims and carry the same disclaimers. A compliant ad that lands on a risky page still leaves your practice exposed.
Rarely. We rewrite each page to describe the consultation in the words patients search with, so the page still answers the query. It simply stops promising an outcome. Headings, meta descriptions and internal links stay in place, so search engines read the page the same way.
Every review gets a fixed quote with line items after a free 15-minute call. The price follows the number of pages, posts and ads in scope. If the review takes longer than we planned, that's our problem, not another invoice.
Any registered health practitioner or health service that advertises to the public. That runs from general practice and allied health to dental, telehealth and cosmetic clinics. The rules are shared across all of them. The risky phrases differ, so we read with your profession in mind.
