A new domain, platform or URL structure puts every ranking you have at risk at once. Our website migration SEO lists every address that earns, maps each one to its new home, and watches the move until the numbers settle.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
4 rules for the search side of a domain, platform or structure change. They apply whoever does the build.
Each URL that ranks, gets visits or carries links goes to its closest new match. None get swept to the homepage.
How a build runsRankings, traffic and index size are recorded before the switch. The weeks after can then be read against hard numbers.
See the workStaging noindex removed, canonicals on the new address, sitemaps submitted, tracking firing. We check it within the hour, not the week.
The proof we showLarge sites move a section at a time where the build allows. A problem then shows up in one section instead of everywhere.
Questions people askThe argument
Every URL that earns
From the crawl, the logs and the links.
The pages in the menu
The long tail forgotten.
One to one, closest match
Tested on staging before the switch.
Everything to the homepage
Read by Google as a dead end.
Recorded the week before
Rankings, traffic and index size.
Remembered roughly
It used to be better, probably.
A checklist run in the hour
Noindex, canonicals, sitemaps, tracking.
Launched and left
Staging settings shipped live.
Watched for weeks, URL by URL
A drop traced to its address and fixed.
Checked when sales fall
Weeks after the damage.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Before the build
We gather every address the old site answers on, from a crawl, the server logs, analytics and inbound links. Then we rank them by what they earn.
What we deliver
What do people search before they call you?
Before the build
We write down where the site stands before anything moves. The migration gets measured instead of argued about.
What we deliver
Monthly searches
During the build
Every old address is matched to its closest new one. The few with no match are retired on purpose instead of by accident.
What we deliver
Sentient / Inter
14.05:1Launch week
We run a checklist in the launch hour, whoever built the site. Redirects go live, staging blocks come off, sitemaps go in and tracking fires.
What we deliver
After launch
We compare the new site with the baseline every week. Any drop is traced to the address that caused it while it is still small.
What we deliver
Baseline recorded
14 OctThe long read
The build is the part everyone plans. The search side decides whether the new site starts where the old one left off.
Even a careful migration asks Google to relearn the site, and a short dip is normal while it does.
What matters is the shape. A mapped move usually dips a little and recovers within weeks. An unmapped one can fall and keep falling.
The baseline is how you tell the 2 apart early enough to act.
Illustrative: the usual shape of a mapped migration, not a measurement or a promise for your site.
The homepage and the main services always get redirected. The losses are in the addresses nobody remembers, like an old campaign page, a PDF, or a blog post from years ago that still earns links.
Those don't appear in the menu, so they only turn up in the logs, the analytics and the backlink data. That is where our inventory starts.
If we are redesigning your site, this work is already inside the redesign. If you are moving an online store, the products, customers and orders are a platform migration.
This service is the search side of any move, including one your own developer or another agency is building. We supply the map and the checklist, and they build to it.
The inventory is easiest while the old site is still there to crawl. So start before the build does.
If the move has already happened and traffic has fallen, it is often recoverable. The old addresses can be rebuilt from logs, archives and backlink data, and redirected late instead of never.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Same domain
For a site keeping its domain while it changes platform, URL structure, or both.
New address
For a rebrand or merger moving the whole site to a new domain, the riskiest move a site can make.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
Website redesign SEO in 5 steps: the inventory, redirect map, copy check and launch day tests that keep your Google rankings and enquiries through a rebuild.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
A short dip is normal while Google relearns the site, and nobody can honestly promise zero movement. We redirect every earning URL, file the change of address and keep the old domain live. The aim is a quick return to your baseline, and the weekly checks show if anything slips.
Yes, and it's a common setup. We supply the URL inventory, the redirect map and the launch checklist. Then we work with their developer on staging and watch the numbers after launch. They build the site, and we look after the search side of the move.
A website redesign with us already includes this work. An ecommerce platform migration moves products, customers and orders to a new store. Website migration SEO is the search side of any move, whoever builds the new site. It fits best when another team owns the build.
Before the build starts, ideally. The inventory and baseline need the old site live, and the redirect map shapes decisions about the new URL structure. Bring us in late and we can still help, but some of the groundwork has to be rebuilt from logs and archives.
It is usually recoverable. We rebuild the list of old addresses from server logs, web archives and link data. Then we find the ones that lost their traffic and redirect them to the right new pages. The sooner we start, the more of the lost traffic tends to come back.
You get a fixed quote with line items after a free 15-minute call. The price depends on the size of the site and the kind of move. A domain move costs more than a structure change, because there is more to file, contact and watch.
Practitioner and location pages often carry the most search value, and patient booking links break easily in a move. Both get their own lines in the inventory and the launch checklist. Links into booking systems like HotDoc, Halaxy and Cliniko are tested on staging before the switch.
