Skip to content

Website monitoring that spots the outage before your customers do

Our website monitoring checks your site around the clock, including the parts that earn money, like the enquiry form and the checkout. When something fails, a person on our team is alerted and starts on it.

  • Checked around the clock
  • Forms and checkout tested
$6.01
per enquiry on a client build
96
Lighthouse performance on a launch
400 +
checks before every release
100+ clients
AHPRA and TGA ad policy
Australian owned
Google Partner, certified
Meta Partner, certified
Privacy Act compliant
TikTok Ads, certified

We'd rather show you than tell you.

Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.

$6.01 per enquiry on a client build 96 Lighthouse performance score 400+ checks before every release Built to WCAG 2.2 AA

What we do

What is your website for?

What clients say about the build

Two people sitting outdoors looking at a tablet together, one of them using a power wheelchair
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
Read the case study

5 stars Google review

Shallon Duck Google review

What is included

Check what earns, then tell someone who can act.

Four rules that separate useful monitoring from a dashboard nobody opens.

  1. A homepage can load while the form behind it fails. We send test enquiries and run test checkouts, the way a customer would.

    How a build runs
  2. A failure is checked a second time first, so the alerts that arrive are genuine and get acted on.

    See the work
  3. A named person on our team takes each alert, with an escalation contact if they do not answer. Nothing waits in a shared inbox.

    The proof we show
  4. The monthly note lists each incident, what caused it and what changed, so the same failure does not happen twice.

    Questions people ask

The argument

A homepage that loads can still be losing you leads.

How often

Website Development Group

Around the clock

Found by the checks before customers notice.

Generalist build

When a customer complains

Found out from an annoyed email.

Confirmed

Website Development Group

Checked twice

A second check rules out false alarms.

Generalist build

One check, one guess

False alarms, or no alarm at all.

What is checked

Website Development Group

Forms and checkout too

The paths that earn, tested end to end.

Generalist build

The homepage loads

The form has been broken for a week.

Who is told

Website Development Group

A person on our team

Alerts go to someone who acts on them.

Generalist build

An inbox nobody reads

An inbox of 200 alerts, all ignored.

Who else knows

Website Development Group

An optional status page

Customers see what is wrong and when it is fixed.

Generalist build

Silence

Customers guess, then ring.

How it runs

From first call to launch, minus the headaches.

You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.

Week 1

Map

We list what has to keep working: the pages that earn, the forms, the checkout, the booking tool and everything they depend on.

What we deliver

  • Critical path list
  • Dependency map
  • Alert contacts agreed
  • Fixed monthly price
A business owner laughing during a video strategy call on his laptop, in a light-filled room with a window behind him

Week 1

Checks

Checks run around the clock, with each critical path tested the way a customer would use it.

What we deliver

  • Round-the-clock page checks
  • Form submission tests
  • Checkout or booking tests
  • Certificate and domain expiry checks
A crowd of people crossing a busy city street, shot from above with their movement blurred

Weeks 1 to 2

Alerts

Alerts go to a person on our team, and each failure is confirmed by a second check before anyone is disturbed.

What we deliver

  • Second-check confirmation
  • Escalation contacts
  • Alert channels agreed
  • Quiet hours for minor checks
Three colleagues around a table of laptops, one standing and gesturing at a screen while the other two look on

Week 2

Status page

If you want one, a public status page tells customers what is working, what is not, and when it was fixed.

What we deliver

  • Optional public status page
  • On your own subdomain
  • Incident note templates
  • Updates for subscribers
Blue and lime patch cables plugged into a rack panel and sweeping away in order

Every month

Report

A monthly note gives the uptime for each check, every incident with its cause, and anything that is slowly getting worse.

What we deliver

  • Uptime for each check
  • Incident log with causes
  • Fixes made
  • Trends to watch
A shop owner standing in his plant shop holding a potted plant, shelves of plants behind him

The long read

What website monitoring is for.

Knowing the site is down is the easy part. Knowing quickly, being sure, and having someone act on it is the service.

The homepage is the last thing to break

Outages rarely take a whole site down. More often a form stops sending, a payment step errors, or a booking widget fails to load, and the site looks fine.

A check that only asks whether the homepage loads will stay green through all of it.

So we test the paths that earn. We send a test enquiry, run a test checkout, and confirm that each one arrives.

How long a broken form goes unnoticed
Still unnoticed Found

Illustrative: the shape of an unwatched failure, not a measurement. A form check means you hear about it far sooner.

An alert nobody reads is just noise

Monitoring that emails a shared inbox produces 2 kinds of alert: false ones and ignored ones.

After the tenth false alarm, the one that matters is ignored with the rest.

So we confirm a failure with a second check before anyone is told. Then we tell a person on our team, with an escalation if they do not respond.

Say it before your customers do

When a site is down, people ring, email and post about it. Most of them only want to know whether the fault is theirs or yours.

A public status page answers that. It says what is affected, that someone is working on it, and when it was fixed. A customer who knows you are on it is far more patient than one who is guessing.

It is optional. The businesses that take bookings usually want one.

Monitoring finds the problem. Someone still has to fix it.

A check can tell you the site is down. It cannot patch a plugin, restore a backup or move a host.

That is why the alert needs somewhere to go. On our care plans it goes straight to the people who maintain, secure and host the site. The person who hears about the fault can fix it.

Hear about the next outage before your customers do.

  • Checked around the clock
  • Forms and checkout tested

Case studies

Our work, so you can
judge for yourself.

Speech Clinic

A speech therapy website built to rank in the suburbs it serves

A search-led structure giving each therapy and each mobile service area its own page to land on.

Scope of work

  • Search architecture
  • Page templates
  • Local SEO
Read the case study
7areas
a page each
10suburbs
service areas

MedPrescribe

An e-prescribing platform website that sells like a product

An e-prescribing platform positioned as a product, automating booking through to delivery.

Scope of work

  • Product positioning
  • UX writing
  • Design system
Read the case study
6steps
booking to delivery
70%
less admin, their figure

First Class First Aid

A first aid course website employers can book in one go

A booking site built around the codes employers send, not the course names.

Scope of work

  • Booking flow
  • Course templates
  • Schema
Read the case study
6units
accredited, a page each
3yr
certification explained

Ovaya

A fertility treatment website that answers every question before the consult

An at-home fertility treatment page answering what arrives, when, and who watches each cycle.

Scope of work

  • Content strategy
  • Page design
  • Compliance review
Read the case study
2min
to self-administer
1wk
consult to doorstep

Full Body MRI

A full body MRI website patients find by the condition they search

A whole-body screening scan surfaced by the organ or condition people actually search for.

Scope of work

  • Information architecture
  • Copywriting
  • Technical SEO
Read the case study
14organs
in a single scan
500+
conditions screened

Search proof

The scoreboard, straight from client dashboards.

SEO dashboard showing organic traffic climbing from near zero to 273,770 monthly visitors with 57,773 ranking keywords
SEO: organic traffic grew from near-zero to 273,770 monthly visitors and 57,773 ranking keywords in under 12 months.
Google Search Console graph showing impressions surging from near-zero to over 3,000 per day within 10 weeks
Search Console: impressions surged from near-zero to over 3,000 a day within 10 weeks of engagement (2022).
SEO dashboard showing organic traffic spike from near zero to 34,163 monthly visitors with 15,741 ranking keywords
SEO: organic traffic grew from near-zero to 34,163 monthly visitors with 15,741 ranking keywords.
Google Search Console graph showing clicks rising from under 50 to over 300 per day within three months
Search Console: clicks grew from under 50 a day to over 300, and impressions from 2K to 18K, within 3 months.
SEO organic keywords chart showing growth from under 500 to 6,870 ranking keywords between 2020 and 2021
SEO: organic keywords grew from under 500 to 6,870 ranking keywords between March 2020 and December 2021.
Google Analytics chart showing sessions growing from 1,200 to over 20,000 per month over approximately five years
Analytics: sessions grew from 1,200 a month to over 20,000, a 1,567% increase (2015 to 2018).
Rank tracker chart showing organic keyword rankings growing from near-zero to over 26,000
Rank tracker: organic keywords grew from near-zero to over 26,000 tracked keywords by 2018.
Organic traffic chart showing recovery from near-zero to over 3,000 monthly visitors after intervention
Rank tracker: organic traffic recovered from near-zero to over 3,000 monthly visitors after we were brought in to fix it (2017 to 2019).

Shopify Partner

Shopify stores built so search can read the whole catalogue, with tracking on every sale.

Google Partner

Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.

Book a free strategy call

Where we work

Which industry are you in?

Engagements

Know it is up, or know it works.

  • Page checks
  • Second checks
  • Form tests
  • Certificate checks
  • Escalation contacts
  • Monthly note
  • Status page

Know it is up

Core monitoring

For a brochure site where the pages and the enquiry form are what has to keep working.

  • Round-the-clock page checks
  • Enquiry form tested on a schedule
  • Certificate and domain expiry checks
  • Alerts during business hours
  • Monthly uptime note
Book a free strategy call

Know it works

Full coverage

For a site that takes bookings or payments, where an hour offline is revenue you can count.

  • Everything in core monitoring
  • Checkout or booking tests
  • After-hours alerts, as agreed
  • Escalation contacts
  • Optional public status page
  • Incident log with causes
Book a free strategy call
  • Astro
  • WordPress
  • Shopify
  • Next.js
  • React
  • Vue.js
  • Svelte
  • Node.js
  • Tailwind CSS
  • Vercel
  • Netlify
  • Cloudflare
  • WooCommerce
  • Sanity
  • Vite
  • npm
  • Figma
  • Sketch
  • Framer
  • Webflow
  • Adobe
  • Google
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Ads
  • Google Fonts
  • Google Cloud
  • Lighthouse
  • Google Gemini
  • OpenAI
  • Anthropic
  • Claude
  • Perplexity
  • Midjourney
  • Hugging Face
  • Visual Studio Code
  • JetBrains
  • Sublime Text
  • Git
  • GitHub
  • GitLab
  • Docker
  • HubSpot
  • Xero
  • Stripe
  • Notion
  • Linear
  • Best Practice
  • Cliniko
  • Coreplus
  • Evermed
  • GetScripted
  • Halaxy
  • HealthEngine
  • HealthShare
  • HICAPS
  • HotDoc
  • Klaviyo
  • Mailchimp
  • MailerLite
  • Medical Director
  • Medirecords
  • Nookal
  • ShiftCare
  • SmartRecruiters
  • Sparrowhub
  • Splose
  • Zanda Health

Tools and integrations

Your website talks to the software you already run.

We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.

Talk through your setup

Client results

Straight from the people who hired us.

babybub Client testimonial
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
Monica T Google review
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”

5.0

5-star Google rating

Book a free strategy call
Jack Duke Care Speech Pathology
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
Storm Parker Google review
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”

Research & Articles

Worth a read before you hire anyone.

All articles
Hands holding a phone showing a short form with a blue submit button

Conversion 7 min read

Conversion tracking that survives cookie consent

Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.

Ceramic and brass vases on a stone table in slatted window light, styled like a product shot

Ecommerce 7 min read

Product page design that answers the buyer

Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.

Questions

What people ask before we start watching.

What you need to know before we start a conversation.

Not answered here? Ask us directly

How often do you check the site?

Around the clock, on an automated schedule. Each failure is confirmed by a second check before an alert goes out, which stops false alarms wearing everyone down. Forms and checkout are tested on their own schedule, the way a customer would use them.

What do you check besides the homepage?

The paths that earn: enquiry forms, checkout and booking, plus the certificates and domain renewals that take a site down when they lapse. Each is tested the way a customer would use it.

Who gets the alert?

A person on our team, through the channels you agree, with an escalation contact if they do not respond. After-hours alerts are part of the full coverage plan, and your quote sets out exactly when they run.

Will test submissions clutter our inbox or CRM?

No. Test enquiries are marked and routed so they prove the form works without reaching your team or skewing your reports.

What does monitoring cost?

A fixed monthly fee, set by how many paths are checked and whether after-hours alerts are included. You get the number before you commit, and there is no lock-in contract.

Does downtime hurt our rankings?

A short outage rarely matters. Repeated or long ones can, because search engines that keep meeting errors visit less often. Hearing about a fault early is how you keep outages short.

Do we need a public status page?

Not always. It helps most when customers depend on the site to book or pay. If you want one, it runs on your own subdomain and we update it during every incident.

Book a free strategy call