Changing platforms is where stores quietly lose customers, order history and years of Google rankings. Our ecommerce platform migration moves your store onto Shopify or WooCommerce with all of that intact. We map every field, redirect every URL and rehearse the switch first.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
These 4 rules stop a platform move from costing you data, customers or the rankings your store already earned.
Products, collections, blog posts and images each get a redirect to their exact new address, never a blanket one to the homepage.
How a build runsWe map each field on the old platform to the new one before importing, so nothing arrives empty or in the wrong place.
See the workWe run the whole switch on a copy first. Then we do it live in a quiet window, with a final sync of recent orders.
The proof we showWe record the baseline before anything moves. After launch, you can see whether traffic, rankings and revenue held.
Questions people askThe argument
Mapped field by field
Variants, options and metadata accounted for.
Exported and re-imported
Whatever the CSV could hold.
Accounts and history carried over
Returning buyers see their past orders.
Starting from zero
Loyal customers treated like strangers.
A redirect for every URL
Products, collections, images and old campaigns.
The homepage and a few top products
The long tail quietly drops out.
Rehearsed, then staged
A final delta sync in a quiet window.
One big switch
Orders placed mid-move go missing.
Measured against a baseline
Traffic, rankings and revenue, before and after.
It seems fine
Nobody checks until sales dip.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Week 1
Before anything moves, we record traffic, rankings, revenue and every indexed URL. That gives the move something to be measured against.
What we deliver
What do people search before they call you?
Weeks 1 to 3
We match every product, customer, order and review field on the old platform to its place on the new one. Any gaps get written down.
What we deliver
Monthly searches
Weeks 3 to 6
We build the new store and load a full copy of your data. Your team can check it against the live store side by side.
What we deliver
Sentient / Inter
14.05:1Weeks 6 to 7
Every old URL gets a redirect, tested against the crawl. No product, collection or image link dead-ends after the move.
What we deliver
Weeks 7 to 8
We switch over in a quiet window and sync anything that changed. Then we watch the numbers against the baseline for the weeks after.
What we deliver
Baseline recorded
14 OctThe long read
Moving products is the easy part. The losses in a platform migration are almost always in the things nobody thought to put on the list.
Every page that ranks does so at a particular URL. Change the platform and most of those addresses change with it.
Redirect only the homepage and the top products, and the rest of the catalogue quietly falls out of the index. That long tail is hundreds of pages that each bring in a little traffic.
So the redirect map is built from a full crawl of the old store, one row per URL, and tested before cutover.
Illustrative: the usual long-tail shape of store traffic, not a measurement of yours. Your crawl and baseline show your spread.
A returning customer expects to log in and see their past orders, their saved address, maybe their loyalty points.
Their history is part of why they come back. Lose it, and a regular becomes a stranger on their next visit.
Not every platform can carry every piece across, and passwords usually can't move at all. We say which up front and plan how customers are invited back.
The risky moment is the switch itself. Think of orders placed during the move, stock changing and a payment gateway that needs reconnecting.
We run the full cutover on a copy first, time it and fix what breaks. Then we do it live in the quietest window your store has.
Sometimes the platform is not the problem. A slow theme, a messy catalogue or a poor product page will follow the store to its new home, and a migration is not a fix for that.
If a redesign on your current platform would solve it for less, we'll recommend that first.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Same store, new platform
A store that is happy with its structure and design, and needs it moved onto a better platform.
Move and improve
A store changing platform and fixing its structure, templates and speed in the same move.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
An NDIS provider website serves participants, families, support coordinators and plan managers. How to build one each of them can use, built to WCAG 2.2 AA.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
We move stores onto Shopify or WooCommerce, the platforms we build on. The old store can be on almost any platform, as long as its data can be exported. We confirm that in the baseline week.
A fully redirected migration should hold them, though a short dip in the first weeks is normal. We monitor against the baseline, so a lasting drop is found and fixed fast. Nobody can honestly guarantee rankings, and we won't either.
Usually not, because platforms store them in ways that cannot be moved securely. Customer accounts and order history can be, and we plan a clear invitation for customers to set a new password.
No. Your old store keeps selling until the cutover, which happens in a short, quiet window. A final sync brings across any orders placed while the new store was being prepared.
You get a fixed quote with line items after a free 15-minute strategy call and a look at your data. How complex the variants, customers and integrations are matters more than the number of products.
Most migrations take 4 to 12 weeks. A like-for-like move sits toward the short end, and a migrate and rebuild takes longer. You get a dated schedule before you commit.
They come across with everything else. Reviews are mapped to their products, and blog posts keep their content and get redirects. Anything the new platform can't hold is flagged before we start.
