Local SEO services built for the map pack (where the calls happen).
Someone nearby searches for what you do. Google shows 3 businesses on the map, and the rest get scrolled past. Our local SEO services work on what decides which 3: your profile, reviews, listings and suburb pages.
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
The map pack is won off your website as much as on it.
Generalist build
The profile
Website Development Group
Filled in and kept current
Categories, services, hours and photos.
Generalist build
Claimed once, then left
Holiday hours from 2 years ago.
Reviews
Website Development Group
Asked for at the right moment
A routine your team will follow.
Generalist build
Left to luck
3 reviews, one of them grumpy.
Suburb pages
Website Development Group
Written for each area you serve
Local detail, local jobs, local directions.
Generalist build
One page cloned 40 times
The suburb swapped, nothing else.
Listings
Website Development Group
One set of details everywhere
Directories corrected and kept matching.
Generalist build
Whatever each directory guessed
3 phone numbers, 2 addresses.
The measure
Website Development Group
Calls, directions and enquiries
Counted from the profile and the site.
Generalist build
A ranking from one postcode
Checked from the agency's own desk.
How it runs
From first call to launch, minus the headaches.
You see the page plan before design starts, and the design before we
build. So there are no nasty surprises at the end.
Step 1
Audit
We check how you show up across the whole area you serve, from many points instead of one. Then we list every place your details are wrong.
What we deliver
Map rankings across a grid
Profile and category review
Listing mismatches found
Competitor profile teardown
What do people search before they call you?
Step 2
Profile
We treat your Google Business Profile as a page in its own right. It gets the right primary category, every service, the areas you cover, and photos that show the work.
What we deliver
Categories and services set
Hours, areas and attributes
Photo and post plan
Tracked profile links
Monthly searches
emergency plumber sydney880
blocked drain sydney880
hot water system install720
Step 3
Listings
Your name, address and phone are made identical across the directories that matter. Duplicate listings get closed or merged.
What we deliver
Core directories corrected
Duplicate listings merged
Industry directories added
Listing record handed over
Sentient / Inter
14.05:1
Step 4
Area pages
Each area you genuinely serve gets a page with detail only that area has. Each one links from the services it relates to.
We build a review request into the way a job finishes. Your team gets a reply routine for every review, good or bad, that it can keep running.
What we deliver
Review request flow
Reply templates
Response routine agreed
Monthly calls and directions report
Baseline recorded
14 Oct
The long read
How Google picks the 3 businesses on the map.
Local results weigh distance, relevance and prominence. You control 2 of the 3, and both are usually only half done.
01
Only 3 spots on the map, and the rest get scrolled past
The map shows 3 businesses. Which 3 depends on where the searcher is standing, so a ranking from one spot is a ranking from one spot.
Move a few kilometres and the pack can change completely. That is why we measure on a grid across the area you serve.
The grid shows where you are strong and where you vanish. It also shows which suburbs need a page, more reviews or simply a better category.
Map pack visibility by distance from the office
In the top 3Not shown
1 km3 km5 km8 km12 km20 km
Illustrative: the shape a local grid usually takes, not a measurement of your business. Yours is measured in the audit.
02
A suburb page needs something only that suburb has
The cheap version is one page copied 40 times, the suburb name swapped and nothing else. Google treats that as the thin duplicate it is.
A page earns its place with detail that belongs to the area. Think of the jobs you have done there, how long it takes to get there, and what is different about the work.
If there is nothing true to say about a suburb, it doesn't get a page. A few honest pages beat 40 copies.
the suburb name swapped and nothing else
03
Reviews rank you and sell you at the same time
Reviews count towards where you appear, and they are the first thing a searcher reads once you do.
A steady flow matters more than a big number, and the reply is read by everyone who comes after. So we build the request into how the job ends and the reply into the week.
We never write reviews, pay for them or filter who gets asked. That breaks Google's rules, and in some industries it breaks the law too.
the reply is read by everyone who comes after
04
Local SEO or a new local website?
If the site has no room for the areas you serve, the profile work has nowhere to point. That is a website build job, and our web design Sydney service is one example of a site planned around suburb searches.
If the site is sound, local SEO works with it as it is. We add the profile, the listings, the reviews and a handful of solid area pages to what is already there.
the profile work has nowhere to point
Tell us the suburbs you serve.We'll show you where you vanish.
Your website talks to the software you already run.
We pick the platform that suits your business. Then we connect the
site to your booking system, your CRM and your ad accounts, so every
enquiry lands where your team already works.
“Up until working with Casey, we had only had poor to mediocre
experiences outsourcing work to agencies... instead of needing
babysitting like the other agencies we worked with, he was not only
completely dependable but also gave us sound
suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but
wins! They are great communicators, but more importantly, have got
awesome results with low lead costs.”
AN
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic.
Casey and his team over delivered on my project
with an A+ website design having actively listened to every point I was
seeking.”
MT
Monica T Google review
“Casey has been an absolute standout! His personalised
approach has been nothing short of incredible. We have had amazing results from the get-go.”
AT
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
SP
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas.
He asked all the right questions and got me thinking on aspects I
hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and
ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded
service provider.”
SP
Storm Parker Google review
“We have worked with Casey on a number of website projects and
are super impressed with his promptness, communication,
professionalism, and knowledge of the full suite of digital
marketing... You and your team are second to none!”
MV
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or
inquiries I had with remarkable responsiveness and genuine
accommodation. The end result was nothing short of fantastic.”
SEO for tradies starts with service pages. How to decide which jobs and suburbs deserve their own page, what goes on each one, and where to start this month.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What people ask about local SEO.
What you need to know before we start a conversation.
Why do we show on the map near our office but not across town?
Distance is part of how Google picks local results, so you fade from the map as the searcher gets further away. We measure that on a grid across your service area. Then we work on relevance and prominence, the 2 signals that can widen the ring you show up in.
We don't have a shopfront. Can we still rank locally?
A service-area business can rank without a shopfront. It hides its address on Google and lists the suburbs it covers instead. Plumbers, cleaners and mobile therapy teams do this all the time. The setup is different and easy to get wrong, which is why we treat it as its own job.
Can you get us more reviews?
We build a routine that asks every happy customer at the right moment, plus a habit of replying to every review. We never buy, write or filter reviews. That breaks Google's rules, and a steady flow of honest reviews does more for you anyway.
How many suburb pages should we have?
One for each area you genuinely serve and have something true to say about. A few solid pages beat dozens of copies with the suburb name swapped. The grid audit shows which suburbs are worth a page and which only need a better profile.
Do we need a new website, or just local SEO?
It depends on the site you have. If it has no room for service and suburb pages, a rebuild comes first. Our web design Sydney service is one example of a site built around suburb searches. If your site is sound, local SEO works with it as it is.
How much do local SEO services cost?
You get a fixed quote with line items after a free 15-minute call. The price depends on how many locations and suburbs are involved. If you want the work to keep going after setup, ongoing SEO is a separate monthly service, quoted on its own. There are no lock-in contracts.
Are there rules for reviews in healthcare?
Yes. Registered health practitioners in Australia can't use testimonials in their advertising, which changes what can be asked for and shown. We set up healthcare profiles and review routines with those rules in mind, and the business stays responsible for its own advertising. Written to the guidelines by our copywriting team. Not legal advice.