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An SEO audit you can act on the next morning (no 90-page PDF).

Our SEO audit gives you a ranked list of what is holding your site back, what each fix is worth and who should make it. It comes on a fixed quote and reads in one sitting.

  • Fixed quote, date in writing
  • A ranked list, not a PDF
273,770
monthly search visitors in under 12 months
57,773
ranking keywords on the same site
34,163
monthly search visitors on another build
100+ clients
AHPRA and TGA ad policy
Australian owned
Google Partner, certified
Meta Partner, certified
Privacy Act compliant
TikTok Ads, certified

We'd rather show you than tell you.

Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.

$6.01 per enquiry on a client build 96 Lighthouse performance score 400+ checks before every release Built to WCAG 2.2 AA

What we do

What is your website for?

What clients say about the build

Two people sitting outdoors looking at a tablet together, one of them using a power wheelchair
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
Read the case study

5 stars Google review

Shallon Duck Google review

What is included

The first fix on the list is the one worth most.

4 rules that keep an audit short enough to read and sharp enough to act on.

  1. The list runs in order of value instead of by tool section. The first thing you read is the first thing worth doing.

    How a build runs
  2. Each item shows the URL, the search and what we saw. Nobody has to take a severity colour on faith.

    See the work
  3. We judge each page by the search that should bring a buyer to it. A generic score out of 100 tells you very little.

    The proof we show
  4. The list is written so any good developer or writer can act on it. You are not buying a reason to hire us.

    Questions people ask

The argument

The longer the audit, the less of it gets fixed.

The output

Website Development Group

A ranked fix list

The top of the list first, every time.

Generalist build

A 90-page PDF

Read once, filed forever.

The order

Website Development Group

By what each fix is worth

Pages that earn, then pages that could.

Generalist build

By tool category

Alt text beside a site-wide noindex.

The evidence

Website Development Group

Shown beside every finding

The URL, the search, the screenshot.

Generalist build

A severity colour

Red, amber, take our word for it.

Who acts

Website Development Group

An owner for every fix

Developer, writer, or you.

Generalist build

Whoever reads it

So nobody does it.

The price

Website Development Group

Fixed before we start

Quoted from the size of the site.

Generalist build

Open-ended discovery

The audit that becomes a retainer.

How it runs

From first call to launch, minus the headaches.

You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.

Step 1

Scope

We agree what the site should earn from search and which pages carry that. Every finding is then judged against the right target.

What we deliver

  • Goals and priority pages
  • Console and analytics access
  • Fixed quote confirmed
  • Delivery date in writing
A business owner laughing during a video strategy call on his laptop, in a light-filled room with a window behind him

Step 2

Crawl

We run a rendered crawl of the whole site. Then we check it against the index, the field speed data and the structured data it carries.

What we deliver

  • Rendered site crawl
  • Index coverage check
  • Core Web Vitals field data
  • Schema validation
A crowd of people crossing a busy city street, shot from above with their movement blurred

Step 3

Content

Every priority page is checked against the search it should answer. We also list the gaps where no page answers at all.

What we deliver

  • Search to page match
  • Pages competing with each other
  • Thin and duplicate pages
  • Missing pages listed
Three colleagues around a table of laptops, one standing and gesturing at a screen while the other two look on

Step 4

Links

We check the links pointing at the site and the links inside it. We look for risk, for waste, and for the gap between you and the sites outranking you.

What we deliver

  • Backlink profile review
  • Paid or risky link check
  • Internal link flow
  • Competitor link gap
Blue and lime patch cables plugged into a rack panel and sweeping away in order

Step 5

Rank

Every finding is scored by what it is worth and what it costs. You get a list your team can start on the next day.

What we deliver

  • Ranked fix list
  • Owner and effort per fix
  • Walkthrough call
  • Follow-up check on progress
A shop owner standing in his plant shop holding a potted plant, shelves of plants behind him

The long read

What makes an SEO audit worth paying for.

An audit is only worth what gets fixed because of it. Everything about ours is built around that.

Most of the value sits at the top of the list

Every site has dozens of things that could be better. In practice a handful of findings carry most of the benefit, and the rest is housekeeping.

Sorting by value is the hard part. A tool can't do it, because a tool doesn't know which pages earn.

So that is where our time goes. The list you get is short at the top and honest about the tail.

How much of the benefit the top fixes carry
Benefit captured Still on the list

Illustrative: the usual shape of a ranked fix list, not a measurement of your site.

Why we don't send a 90-page PDF

Long audits feel thorough. Most of the pages are screenshots of tool output, sorted by the tool's categories.

A document nobody finishes fixes nothing. The critical issue on page 61 waits behind 40 pages of image alt text.

Ours is a list. Each row is one fix, with its evidence, what it is worth, how long it takes and who should do it.

What an SEO audit can't do

An audit tells you what to do. It doesn't do it. The fixes are yours to make, or ours through technical SEO or ongoing SEO.

It is also no substitute for a migration plan. If you are about to change domain or platform, migration SEO covers the move itself, with the redirect map and the monitoring.

When you don't need one

If the site is a few months old, there isn't enough history to audit. If you already know what is wrong, save the fee and start fixing.

An audit earns its price when traffic has moved and nobody can say why. It also pays off when a site has grown for years without anyone looking underneath it.

Send us the site.We'll tell you what to fix first.

  • Fixed quote, date in writing
  • A ranked list, not a PDF

Case studies

Our work, so you can
judge for yourself.

Speech Clinic

A speech therapy website built to rank in the suburbs it serves

A search-led structure giving each therapy and each mobile service area its own page to land on.

Scope of work

  • Search architecture
  • Page templates
  • Local SEO
Read the case study
7areas
a page each
10suburbs
service areas

MedPrescribe

An e-prescribing platform website that sells like a product

An e-prescribing platform positioned as a product, automating booking through to delivery.

Scope of work

  • Product positioning
  • UX writing
  • Design system
Read the case study
6steps
booking to delivery
70%
less admin, their figure

First Class First Aid

A first aid course website employers can book in one go

A booking site built around the codes employers send, not the course names.

Scope of work

  • Booking flow
  • Course templates
  • Schema
Read the case study
6units
accredited, a page each
3yr
certification explained

Ovaya

A fertility treatment website that answers every question before the consult

An at-home fertility treatment page answering what arrives, when, and who watches each cycle.

Scope of work

  • Content strategy
  • Page design
  • Compliance review
Read the case study
2min
to self-administer
1wk
consult to doorstep

Full Body MRI

A full body MRI website patients find by the condition they search

A whole-body screening scan surfaced by the organ or condition people actually search for.

Scope of work

  • Information architecture
  • Copywriting
  • Technical SEO
Read the case study
14organs
in a single scan
500+
conditions screened

Search proof

The scoreboard, straight from client dashboards.

SEO dashboard showing organic traffic climbing from near zero to 273,770 monthly visitors with 57,773 ranking keywords
SEO: organic traffic grew from near-zero to 273,770 monthly visitors and 57,773 ranking keywords in under 12 months.
Google Search Console graph showing impressions surging from near-zero to over 3,000 per day within 10 weeks
Search Console: impressions surged from near-zero to over 3,000 a day within 10 weeks of engagement (2022).
SEO dashboard showing organic traffic spike from near zero to 34,163 monthly visitors with 15,741 ranking keywords
SEO: organic traffic grew from near-zero to 34,163 monthly visitors with 15,741 ranking keywords.
Google Search Console graph showing clicks rising from under 50 to over 300 per day within three months
Search Console: clicks grew from under 50 a day to over 300, and impressions from 2K to 18K, within 3 months.
SEO organic keywords chart showing growth from under 500 to 6,870 ranking keywords between 2020 and 2021
SEO: organic keywords grew from under 500 to 6,870 ranking keywords between March 2020 and December 2021.
Google Analytics chart showing sessions growing from 1,200 to over 20,000 per month over approximately five years
Analytics: sessions grew from 1,200 a month to over 20,000, a 1,567% increase (2015 to 2018).
Rank tracker chart showing organic keyword rankings growing from near-zero to over 26,000
Rank tracker: organic keywords grew from near-zero to over 26,000 tracked keywords by 2018.
Organic traffic chart showing recovery from near-zero to over 3,000 monthly visitors after intervention
Rank tracker: organic traffic recovered from near-zero to over 3,000 monthly visitors after we were brought in to fix it (2017 to 2019).

Shopify Partner

Shopify stores built so search can read the whole catalogue, with tracking on every sale.

Google Partner

Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.

Book a free strategy call

Where we work

Which industry are you in?

Engagements

One worry or the whole site. Both on a fixed quote.

  • Rendered crawl
  • Index coverage
  • Content review
  • Schema check
  • Redirect check
  • Link risk
  • Page speed

One question

Focused audit

For a specific worry, like a traffic drop, a section that won't rank, or a site about to change.

  • Scope built around the question
  • Crawl and index check
  • Findings for the affected pages
  • Ranked fix list
  • Walkthrough call
Book a free strategy call

Everything, in order

Full site audit

For a site that has never been audited, or has changed so much that nobody is sure what is broken.

  • Technical, content and link review
  • Search to page match for priority pages
  • Ranked fix list with owners and effort
  • Walkthrough call with your team
  • Follow-up check on progress
Book a free strategy call
  • Astro
  • WordPress
  • Shopify
  • Next.js
  • React
  • Vue.js
  • Svelte
  • Node.js
  • Tailwind CSS
  • Vercel
  • Netlify
  • Cloudflare
  • WooCommerce
  • Sanity
  • Vite
  • npm
  • Figma
  • Sketch
  • Framer
  • Webflow
  • Adobe
  • Google
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Ads
  • Google Fonts
  • Google Cloud
  • Lighthouse
  • Google Gemini
  • OpenAI
  • Anthropic
  • Claude
  • Perplexity
  • Midjourney
  • Hugging Face
  • Visual Studio Code
  • JetBrains
  • Sublime Text
  • Git
  • GitHub
  • GitLab
  • Docker
  • HubSpot
  • Xero
  • Stripe
  • Notion
  • Linear
  • Best Practice
  • Cliniko
  • Coreplus
  • Evermed
  • GetScripted
  • Halaxy
  • HealthEngine
  • HealthShare
  • HICAPS
  • HotDoc
  • Klaviyo
  • Mailchimp
  • MailerLite
  • Medical Director
  • Medirecords
  • Nookal
  • ShiftCare
  • SmartRecruiters
  • Sparrowhub
  • Splose
  • Zanda Health

Tools and integrations

Your website talks to the software you already run.

We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.

Talk through your setup

Client results

Straight from the people who hired us.

babybub Client testimonial
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
Monica T Google review
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”

5.0

5-star Google rating

Book a free strategy call
Jack Duke Care Speech Pathology
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
Storm Parker Google review
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”

Research & Articles

Worth a read before you hire anyone.

All articles
A hand sketching page wireframes across overlapping sheets of paper

SEO 7 min read

Website redesign SEO: how to keep your rankings

Website redesign SEO in 5 steps: the inventory, redirect map, copy check and launch day tests that keep your Google rankings and enquiries through a rebuild.

Hands holding a phone showing a short form with a blue submit button

Conversion 7 min read

Conversion tracking that survives cookie consent

Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.

Ceramic and brass vases on a stone table in slatted window light, styled like a product shot

Ecommerce 7 min read

Product page design that answers the buyer

Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.

Questions

What people ask before booking an SEO audit.

What you need to know before we start a conversation.

Not answered here? Ask us directly

What do we get from an SEO audit?

You get a ranked fix list. Each item shows the evidence, what the fix is worth, how long it takes and who should do it. We also run a walkthrough call with whoever will do the work, so the list gets acted on instead of filed.

How long does an SEO audit take?

It depends on the size of the site and the question behind the audit. A focused audit is quicker than a full site audit. You get the delivery date in writing with your fixed quote, before any work starts, so you can plan your team's time around it.

How much does an SEO audit cost?

Every audit gets a fixed quote with line items after a free 15-minute call. The price is set by the size of the site and the question you need answered. You know the full cost before work begins, and it doesn't grow halfway through.

Do we have to hire you to make the fixes?

The list is written so any good developer or writer can work through it, with or without us. If you'd like us to do it, technical SEO covers the code fixes and ongoing SEO covers the rest. Ongoing SEO is a separate monthly service, quoted on its own.

What access do you need?

Read access to Google Search Console and Google Analytics, plus server logs if you can get them. We crawl the site from the outside, so nothing on your live site changes during the audit. You keep control of every account the whole way through.

Our traffic dropped suddenly. Is an audit the right start?

A focused audit is usually the fastest way in. It checks the likely causes first: a recent release, a broken redirect, an indexing setting, or a change in how Google answers those searches. You get the cause, the fix and who should make it, in that order.

Do you audit healthcare websites differently?

The search checks are the same. For healthcare sites, the content review also flags claims and testimonials that may breach Australian health advertising rules, because fixing those can change the page. The business stays responsible for its own advertising. Written to the guidelines by our copywriting team. Not legal advice.

Book a free strategy call