Got a process stuck in spreadsheets and email? A small web app, such as a client portal, intake tool or dashboard, can take it over. We fix the scope and price first, on mainstream tools.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
Every web app we build follows 4 rules. They keep it small enough to finish and plain enough to maintain.
We decide who can see, edit and approve each record before anything is designed. Access is part of the structure from day one.
How a build runsEach screen does one job for one kind of user. Staff booking a job in shouldn't have to wade through the reporting tools.
See the workWe use widely used frameworks and a mainstream database. So you can hire for the app, host it anywhere and maintain it without us.
The proof we showThe repository, the hosting account and the database sit in your organisation's name from day one. Nothing waits for a transfer at the end.
Questions people askThe argument
Written as screens and roles
Every screen listed, every user type named.
Written as a wish list
The scope grows every fortnight.
Roles designed first
Who sees what, decided before the database.
Permissions bolted on
One wrong login away from a leak.
Mainstream and documented
Any capable developer can take it on.
Whatever the builder prefers
Only one person can maintain it.
Run against every role
Each user type walked through each screen.
Tested by the developer
Logged in as admin, every time.
Code, docs and the keys
Repository, hosting and admin in your name.
A web address and an invoice
The code stays on someone else's laptop.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Weeks 1 to 2
We write down every user type, every screen and every record, then price it. Anything off the list stays out of the build.
What we deliver
What do people search before they call you?
Weeks 2 to 3
We make a clickable prototype of the main flows and test it with the people who'll use it. All before any production code gets written.
What we deliver
Monthly searches
Weeks 3 to 9
We build in short cycles, with a working version you can log into every fortnight. You see progress by using it yourself.
What we deliver
Sentient / Inter
14.05:1Weeks 9 to 10
We walk each role through each screen and check access rules from the outside. Then we test the app on the devices your staff use.
What we deliver
Weeks 10 to 11
We deploy to your hosting with backups and monitoring on. You get the documentation a new developer would need.
What we deliver
Baseline recorded
14 OctThe long read
Code is rarely the expensive part. The expensive part is deciding what to build halfway through building it.
A web app is priced by what it has to do. Write that down before the build and the price holds.
Every change after that is rework. Rework costs more than the original work did, because something already built has to come apart first.
So scoping takes longer with us than people expect. It's the cheapest fortnight of the project.
Illustrative: the pattern an unscoped build tends to follow, not a measurement of any project.
The screens are what people review. The rules about who can see which record are what keep you out of trouble.
For anything holding client or patient details, those rules are decided on paper before they're decided in code. Then we test them by logging in as each role.
An app that looks finished but shows the wrong person the wrong file isn't finished.
A clever stack is a pleasure to build and a problem to maintain.
We use widely adopted frameworks and a mainstream database. They're well documented and likely to be around for years. And you can hire for it without hunting down the one person who understood it.
Your app should outlive your time with any developer, us included.
Sometimes a good form, a shared spreadsheet and a few automations are enough. Sometimes an off-the-shelf tool does the job for a monthly fee.
If either will do, we'll say so in scoping and save you the build. That goes double for a business that's just starting out.
Custom pays when the process is central to how you work and no existing product fits it without bending the process.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
One job, nailed
For one process living in spreadsheets and email, such as intake, quotes or bookings.
Logins for everyone
For an app used by staff and clients alike, with different views for each.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
Headless CMS or WordPress? A plain comparison of cost, speed, editing, security and upkeep, plus the 5 questions that decide which suits your business.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
Business tools with logins and records. That means client portals, booking and intake tools, internal dashboards and the admin screens behind them. We don't build consumer apps for the app stores. If your idea needs a bigger team than ours, we'll tell you straight in scoping.
By fixing the scope first. Every role, screen and record is listed and agreed, and then you get a fixed quote with line items. New ideas that come up mid-build are quoted separately, so the original price holds.
You do. The repository, hosting and database sit in your organisation's accounts from the start. The documentation is written for whoever maintains it next, so you're never stuck with one developer.
Yes, and we build so they can. Mainstream tools, readable code and written documentation mean the app doesn't depend on us. Any capable developer can pick it up and keep going.
It depends on the roles and screens. A single workflow tool takes far less time than a portal for staff and clients. You get dated milestones in writing once scoping is done, and a working version to log into every fortnight.
It can be built to. We scope where the data is stored, who can reach it and what gets logged. Then we build it to sit within your obligations under the Privacy Act. Your business stays responsible for how it handles that data. Not legal advice.
Usually, yes. CRMs like HubSpot and Salesforce, and booking tools like Calendly, Cliniko and Halaxy, connect through their APIs. We confirm what each system allows during scoping, before anything is priced.
