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A website privacy policy that's actually about your website.

Your website privacy policy should describe the site you run. We map what your site collects, where it sends it and which scripts run before anyone agrees. Then we bring the policy, the consent banner and the forms into line with the Australian Privacy Principles. It's practical website work, and it isn't legal advice.

  • Tracking waits for consent
  • Policy in plain words
AA
Built to WCAG 2.2 on every site
400 +
engineering checks before release
96
Lighthouse performance on a launched build
100+ clients
AHPRA and TGA ad policy
Australian owned
Google Partner, certified
Meta Partner, certified
Privacy Act compliant
TikTok Ads, certified

We'd rather show you than tell you.

Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.

$6.01 per enquiry on a client build 96 Lighthouse performance score 400+ checks before every release Built to WCAG 2.2 AA

What we do

What is your website for?

What clients say about the build

Two people sitting outdoors looking at a tablet together, one of them using a power wheelchair
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
Read the case study

5 stars Google review

Shallon Duck Google review

What is included

Collect less, say what you collect, and ask first.

Four rules the work follows. They make the way your site behaves and the policy that describes it say the same thing.

  1. We trace every form, cookie and third-party script before we draft a word of the policy. The policy has to describe what's there.

    How a build runs
  2. Tags that track a visitor load only after they agree. Saying no takes exactly as much effort as saying yes.

    See the work
  3. Every field on a form has to earn its place. Data you never collect is data you never have to protect.

    The proof we show
  4. We write the policy for the person reading it. It names the tools, the purposes and a contact who answers.

    Questions people ask

The argument

A copied privacy policy describes someone else's website.

The policy

Website Development Group

Written from what the site collects

Every field and script accounted for.

Generalist build

Copied from another site

Describes data you never collect.

Tracking

Website Development Group

Held until consent

Analytics and ad tags wait for a yes.

Generalist build

Fires on page load

The banner asks after the fact.

The forms

Website Development Group

Only what you use

A field nobody acts on comes off.

Generalist build

Every field, just in case

Date of birth on a callback form.

Where data goes

Website Development Group

Mapped and disclosed

Every tool, and where it stores data.

Generalist build

Nobody is sure

A plugin sends it offshore quietly.

Legal review

Website Development Group

Flagged where it matters

We say when a lawyer should read it.

Generalist build

Presented as advice

Web copy dressed up as a legal opinion.

How it runs

From first call to launch, minus the headaches.

You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.

Data map

Data map

We crawl the site and list every form field, cookie and script. Then we note where each one sends what it collects.

What we deliver

  • Form field inventory
  • Cookie and script register
  • Third-party and offshore map
  • Fixed quote with line items
A business owner laughing during a video strategy call on his laptop, in a light-filled room with a window behind him

Gap review

Gap review

We compare the map with the policy you have and the Australian Privacy Principles. Then we write up the gaps plainly.

What we deliver

  • Policy against practice
  • Collection notice gaps
  • Items flagged for legal review
  • Fix list agreed
A crowd of people crossing a busy city street, shot from above with their movement blurred

Consent

Consent

We set up a consent banner and preference centre. Tracking tags wait for a choice, and the site remembers it.

What we deliver

  • Consent banner and preferences
  • Tags held until consent
  • Equal accept and decline
  • Choice stored and honoured
Three colleagues around a table of laptops, one standing and gesturing at a screen while the other two look on

Forms

Forms

We trim every form to what you use and add a collection notice where people type. Then we check where each form delivers.

What we deliver

  • Fields cut to purpose
  • Collection notice per form
  • Separate marketing opt-in
  • Delivery and retention checked
Blue and lime patch cables plugged into a rack panel and sweeping away in order

Policy

Policy

We draft the policy from the data map in plain language. It's ready for your lawyer to review where it needs to be.

What we deliver

  • Plain-language policy draft
  • Tools and locations named
  • Contact and complaint route
  • Handover and change log
A shop owner standing in his plant shop holding a potted plant, shelves of plants behind him

The long read

What privacy actually means on a website.

The law is the Privacy Act and its 13 Australian Privacy Principles. On a website, it comes down to a few things you can check.

Most policies start life as a copy

A privacy policy is often the last page written and the first one copied. It arrives from a template or another business and names tools you've never used.

That leaves you with a document that promises things the site doesn't do. It also says nothing about the things it does.

We start from the site instead: what it collects, where it sends it, and how long it keeps it.

Consent that arrives after the tracking is too late

Plenty of banners ask the question politely while the analytics and ad tags load underneath. By the time a visitor clicks, the tags have already fired.

We put the order right. Scripts that track wait for a yes. A no is as easy to give as a yes, and the site remembers the choice next time.

Data you never collect can't leak

Every field on a form is a promise to protect what goes into it. A date of birth on a callback form adds risk and rarely adds a lead. So does a street address on a newsletter signup.

So we cut every form to what you act on. Data you never collect can't leak, and it never needs a line in the policy.

How much of a form gets used
Fields acted on Collected, never used

Illustrative: the shape an untrimmed set of forms takes, not a measurement of yours.

We fix the website. Your lawyer gives the advice.

We know how websites collect and move data, and what the Australian Privacy Principles expect a site to show. But we aren't your lawyer, and nothing we produce is legal advice.

Your business may handle health information, store data overseas or rely on an exemption. If so, we say it plainly and recommend a legal review before the policy goes live. Our job is to make sure the document they review describes the site accurately.

Show us your site.We'll show you what it collects.

  • Tracking waits for consent
  • Policy in plain words

Case studies

Our work, so you can
judge for yourself.

Speech Clinic

A speech therapy website built to rank in the suburbs it serves

A search-led structure giving each therapy and each mobile service area its own page to land on.

Scope of work

  • Search architecture
  • Page templates
  • Local SEO
Read the case study
7areas
a page each
10suburbs
service areas

MedPrescribe

An e-prescribing platform website that sells like a product

An e-prescribing platform positioned as a product, automating booking through to delivery.

Scope of work

  • Product positioning
  • UX writing
  • Design system
Read the case study
6steps
booking to delivery
70%
less admin, their figure

First Class First Aid

A first aid course website employers can book in one go

A booking site built around the codes employers send, not the course names.

Scope of work

  • Booking flow
  • Course templates
  • Schema
Read the case study
6units
accredited, a page each
3yr
certification explained

Ovaya

A fertility treatment website that answers every question before the consult

An at-home fertility treatment page answering what arrives, when, and who watches each cycle.

Scope of work

  • Content strategy
  • Page design
  • Compliance review
Read the case study
2min
to self-administer
1wk
consult to doorstep

Full Body MRI

A full body MRI website patients find by the condition they search

A whole-body screening scan surfaced by the organ or condition people actually search for.

Scope of work

  • Information architecture
  • Copywriting
  • Technical SEO
Read the case study
14organs
in a single scan
500+
conditions screened

Search proof

The scoreboard, straight from client dashboards.

SEO dashboard showing organic traffic climbing from near zero to 273,770 monthly visitors with 57,773 ranking keywords
SEO: organic traffic grew from near-zero to 273,770 monthly visitors and 57,773 ranking keywords in under 12 months.
Google Search Console graph showing impressions surging from near-zero to over 3,000 per day within 10 weeks
Search Console: impressions surged from near-zero to over 3,000 a day within 10 weeks of engagement (2022).
SEO dashboard showing organic traffic spike from near zero to 34,163 monthly visitors with 15,741 ranking keywords
SEO: organic traffic grew from near-zero to 34,163 monthly visitors with 15,741 ranking keywords.
Google Search Console graph showing clicks rising from under 50 to over 300 per day within three months
Search Console: clicks grew from under 50 a day to over 300, and impressions from 2K to 18K, within 3 months.
SEO organic keywords chart showing growth from under 500 to 6,870 ranking keywords between 2020 and 2021
SEO: organic keywords grew from under 500 to 6,870 ranking keywords between March 2020 and December 2021.
Google Analytics chart showing sessions growing from 1,200 to over 20,000 per month over approximately five years
Analytics: sessions grew from 1,200 a month to over 20,000, a 1,567% increase (2015 to 2018).
Rank tracker chart showing organic keyword rankings growing from near-zero to over 26,000
Rank tracker: organic keywords grew from near-zero to over 26,000 tracked keywords by 2018.
Organic traffic chart showing recovery from near-zero to over 3,000 monthly visitors after intervention
Rank tracker: organic traffic recovered from near-zero to over 3,000 monthly visitors after we were brought in to fix it (2017 to 2019).

Shopify Partner

Shopify stores built so search can read the whole catalogue, with tracking on every sale.

Google Partner

Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.

Book a free strategy call

Where we work

Which industry are you in?

Engagements

Two scopes, depending on what your site collects.

  • Script audit
  • Data map
  • Consent banner
  • Form review
  • Policy draft
  • Plain language

Tracking that waits for a yes

Consent setup

For a site whose policy is sound but whose tags fire before anyone has agreed to them.

  • Cookie and script register
  • Consent banner and preferences
  • Tags held until consent
  • Consent tested on every template
Book a free strategy call

Policy, consent and forms

Privacy review

For a new or existing site that collects enquiries, bookings or health details and needs all three in line.

  • Everything in consent setup
  • Full data map
  • Forms trimmed, with collection notices
  • Plain-language policy draft
  • Items flagged for legal review
Book a free strategy call
  • Astro
  • WordPress
  • Shopify
  • Next.js
  • React
  • Vue.js
  • Svelte
  • Node.js
  • Tailwind CSS
  • Vercel
  • Netlify
  • Cloudflare
  • WooCommerce
  • Sanity
  • Vite
  • npm
  • Figma
  • Sketch
  • Framer
  • Webflow
  • Adobe
  • Google
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Ads
  • Google Fonts
  • Google Cloud
  • Lighthouse
  • Google Gemini
  • OpenAI
  • Anthropic
  • Claude
  • Perplexity
  • Midjourney
  • Hugging Face
  • Visual Studio Code
  • JetBrains
  • Sublime Text
  • Git
  • GitHub
  • GitLab
  • Docker
  • HubSpot
  • Xero
  • Stripe
  • Notion
  • Linear
  • Best Practice
  • Cliniko
  • Coreplus
  • Evermed
  • GetScripted
  • Halaxy
  • HealthEngine
  • HealthShare
  • HICAPS
  • HotDoc
  • Klaviyo
  • Mailchimp
  • MailerLite
  • Medical Director
  • Medirecords
  • Nookal
  • ShiftCare
  • SmartRecruiters
  • Sparrowhub
  • Splose
  • Zanda Health

Tools and integrations

Your website talks to the software you already run.

We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.

Talk through your setup

Client results

Straight from the people who hired us.

babybub Client testimonial
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
Monica T Google review
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”

5.0

5-star Google rating

Book a free strategy call
Jack Duke Care Speech Pathology
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
Storm Parker Google review
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”

Research & Articles

Worth a read before you hire anyone.

All articles
Hands holding a phone showing a short form with a blue submit button

Conversion 7 min read

Conversion tracking that survives cookie consent

Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.

Ceramic and brass vases on a stone table in slatted window light, styled like a product shot

Ecommerce 7 min read

Product page design that answers the buyer

Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.

Questions

Privacy questions people ask about their website.

What you need to know before we start a conversation.

Not answered here? Ask us directly

Is this legal advice?

No. We're a website team. We map what your site collects, fix how it collects it and draft the policy wording. Some stakes are high, such as health details or data stored overseas. There, we recommend a privacy lawyer reviews the policy before it goes live.

Does the Privacy Act apply to my business?

Many small businesses under the turnover threshold are exempt. Some are covered whatever their size, including health service providers. We can show you exactly what your site collects and where it goes. Whether your business is covered is a question for your lawyer.

Do we need a cookie banner in Australia?

Australian law doesn't name cookie banners the way European rules do. But tracking that can identify a person still falls under the Australian Privacy Principles. Asking first is the clearest way to show you have a basis for it, and it costs you very little.

Will asking for consent hurt our analytics?

You'll see fewer tracked visits from people who decline, and that's the point of asking. Aggregate figures still show overall demand. The data you do keep was collected with permission, so you can use it without wondering who agreed to what.

How long does a privacy review take?

It depends on how many forms and third-party tools your site runs. Consent setup on its own is the shorter job. A full review with a new policy takes longer. Either way, you get the dates in writing before you commit.

What does it cost?

Every privacy job gets a fixed quote with line items after a free 15-minute call. The price follows the forms and third-party tools on your site. If the work takes longer than we planned, that's our problem, not another invoice.

We run a clinic. Is there anything extra?

Yes. Health information is sensitive information under the Privacy Act, so intake and booking forms need express consent and a clear collection notice. After the OAIC's 2026 pixel rulings, we keep Meta, TikTok and Google Ads pixels off health pages unless visitors give express opt-in.

Book a free strategy call