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Shopify website design that takes its first order on launch day.

Installing a Shopify theme takes an afternoon. A store that charges the right GST and ships at the right price takes more. As a Shopify Partner, we handle the Shopify website design and the whole build. Your products go in, payments and shipping get set up, and you only pay for the apps you need.

  • Test orders before launch
  • You own the store
$6.01
per enquiry on a client build
96
Lighthouse performance on a launched build
400 +
engineering checks before release
100+ clients
AHPRA and TGA ad policy
Australian owned
Google Partner, certified
Meta Partner, certified
Privacy Act compliant
TikTok Ads, certified

We'd rather show you than tell you.

Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.

$6.01 per enquiry on a client build 96 Lighthouse performance score 400+ checks before every release Built to WCAG 2.2 AA

What we do

What is your website for?

What clients say about the build

Two people sitting outdoors looking at a tablet together, one of them using a power wheelchair
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
Read the case study

5 stars Google review

Shallon Duck Google review

What is included

Ready to trade on day one, settings and all.

These 4 rules separate a store that's ready to trade from a theme that still needs finishing.

  1. We set up and test payments, shipping, GST and order emails before we make the store pretty. They're what take the money.

    How a build runs
  2. Every app has to justify its monthly cost and its weight on the page. Anything a few lines of theme code can do, the theme does.

    See the work
  3. Banners, promotions and landing pages are built as sections, so the next sale goes live without a developer in the loop.

    The proof we show
  4. The store, the theme, the domain and every app account sit in your name. We hold staff access, never the keys.

    Questions people ask

The argument

A finished store beats a theme and a to-do list.

The catalogue

Website Development Group

Imported, cleaned and checked

Variants, images and SKUs mapped properly.

Generalist build

A CSV and fingers crossed

Half the variants arrive as separate products.

Tax and shipping

Website Development Group

Set up for how you actually ship

GST, zones and rates tested with live addresses.

Generalist build

The default flat rate

Remote postcodes shipped at a loss.

Apps

Website Development Group

Only what the store needs

Each app justified, the rest built in.

Generalist build

One for every feature

20 monthly bills and a slow product page.

Editing

Website Development Group

Sections your team can move

New banners and pages without a developer.

Generalist build

Hardcoded into the theme

A ticket for every homepage change.

Launch day

Website Development Group

Test orders on every method

Paid, fulfilled and refunded before go-live.

Generalist build

The first order is the test

A customer finds the broken step for you.

How it runs

From first call to launch, minus the headaches.

You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.

Week 1

Store setup

We agree what the store sells, how it ships and who runs it, then set up the Shopify account so it belongs to you from day one.

What we deliver

  • Store owned in your name
  • Plan and payment gateway chosen
  • App shortlist, justified
  • Fixed quote with line items
A business owner laughing during a video strategy call on his laptop, in a light-filled room with a window behind him

Weeks 1 to 3

Catalogue

We import your products, variants, images and collections and check them line by line. A store is only as clean as its product data.

What we deliver

  • Product and variant import
  • Collections and tags
  • Image optimisation
  • Inventory locations
A crowd of people crossing a busy city street, shot from above with their movement blurred

Weeks 3 to 6

Theme build

We build the design as sections your team can rearrange. The theme stays light enough to pass Core Web Vitals.

What we deliver

  • Product and collection templates
  • Editable homepage sections
  • Cart and checkout branding
  • Contrast measured to AA
Three colleagues around a table of laptops, one standing and gesturing at a screen while the other two look on

Weeks 6 to 7

Configuration

We set up and test payments, shipping zones, GST, emails and policies. The settings end up matching how your business runs.

What we deliver

  • Payments and wallets
  • Shipping zones and rates
  • GST and tax settings
  • Order and shipping emails
Blue and lime patch cables plugged into a rack panel and sweeping away in order

Weeks 7 to 8

Launch

We place, fulfil and refund test orders on every method and connect your domain. Your team learns the admin before customers arrive.

What we deliver

  • Test orders end to end
  • Domain and redirects
  • Analytics and pixel events
  • Admin training and handover
A shop owner standing in his plant shop holding a potted plant, shelves of plants behind him

The long read

What a finished Shopify store includes (hint: more than a theme).

Anyone can install a Shopify theme in an afternoon. A store that takes money correctly and survives its first busy weekend takes a bit more work.

The settings are the store

Most of the work that decides whether a store makes money is invisible. Think tax, shipping zones and the order your payment methods show in.

Nobody notices a wrong setting until an order goes out at the wrong price. By then it has usually happened a few hundred times.

So setup is its own stage with its own tests. Nobody rushes through it on launch morning.

Every app is a monthly bill and a script

Apps are how Shopify stores add features, and how they get slow.

Each one arrives as a bill and a script. The bill recurs every month. The script loads on pages that often do not need it, and some keep loading after the app is removed.

We keep the list short. Reviews and subscriptions usually earn their place. A countdown timer or an announcement bar rarely does, because the theme can do it for nothing.

What the product page loads
App scripts The page itself

Illustrative: the shape app weight takes as a store adds apps, not a measurement of any store.

A store build and custom development are different jobs

This page is about getting a complete store live on Shopify, using the platform the way it is designed to be used.

Some stores need more, like custom Liquid sections, private apps or a link to a warehouse system. That's Shopify development, and it's a separate scope. Most stores never need that, and we'll tell you if yours does.

When Shopify is not the right answer

Shopify suits most product businesses. It suits fewer when the store is a small part of a large content site, or when the catalogue has rules the platform does not model well.

If that's you, WooCommerce or a headless build may fit better, and we'll say so before you sign up for a plan.

Tell us what you sell.We'll have it trading.

  • Test orders before launch
  • You own the store

Case studies

Our work, so you can
judge for yourself.

Speech Clinic

A speech therapy website built to rank in the suburbs it serves

A search-led structure giving each therapy and each mobile service area its own page to land on.

Scope of work

  • Search architecture
  • Page templates
  • Local SEO
Read the case study
7areas
a page each
10suburbs
service areas

MedPrescribe

An e-prescribing platform website that sells like a product

An e-prescribing platform positioned as a product, automating booking through to delivery.

Scope of work

  • Product positioning
  • UX writing
  • Design system
Read the case study
6steps
booking to delivery
70%
less admin, their figure

First Class First Aid

A first aid course website employers can book in one go

A booking site built around the codes employers send, not the course names.

Scope of work

  • Booking flow
  • Course templates
  • Schema
Read the case study
6units
accredited, a page each
3yr
certification explained

Ovaya

A fertility treatment website that answers every question before the consult

An at-home fertility treatment page answering what arrives, when, and who watches each cycle.

Scope of work

  • Content strategy
  • Page design
  • Compliance review
Read the case study
2min
to self-administer
1wk
consult to doorstep

Full Body MRI

A full body MRI website patients find by the condition they search

A whole-body screening scan surfaced by the organ or condition people actually search for.

Scope of work

  • Information architecture
  • Copywriting
  • Technical SEO
Read the case study
14organs
in a single scan
500+
conditions screened

Search proof

The scoreboard, straight from client dashboards.

SEO dashboard showing organic traffic climbing from near zero to 273,770 monthly visitors with 57,773 ranking keywords
SEO: organic traffic grew from near-zero to 273,770 monthly visitors and 57,773 ranking keywords in under 12 months.
Google Search Console graph showing impressions surging from near-zero to over 3,000 per day within 10 weeks
Search Console: impressions surged from near-zero to over 3,000 a day within 10 weeks of engagement (2022).
SEO dashboard showing organic traffic spike from near zero to 34,163 monthly visitors with 15,741 ranking keywords
SEO: organic traffic grew from near-zero to 34,163 monthly visitors with 15,741 ranking keywords.
Google Search Console graph showing clicks rising from under 50 to over 300 per day within three months
Search Console: clicks grew from under 50 a day to over 300, and impressions from 2K to 18K, within 3 months.
SEO organic keywords chart showing growth from under 500 to 6,870 ranking keywords between 2020 and 2021
SEO: organic keywords grew from under 500 to 6,870 ranking keywords between March 2020 and December 2021.
Google Analytics chart showing sessions growing from 1,200 to over 20,000 per month over approximately five years
Analytics: sessions grew from 1,200 a month to over 20,000, a 1,567% increase (2015 to 2018).
Rank tracker chart showing organic keyword rankings growing from near-zero to over 26,000
Rank tracker: organic keywords grew from near-zero to over 26,000 tracked keywords by 2018.
Organic traffic chart showing recovery from near-zero to over 3,000 monthly visitors after intervention
Rank tracker: organic traffic recovered from near-zero to over 3,000 monthly visitors after we were brought in to fix it (2017 to 2019).

Shopify Partner

Shopify stores built so search can read the whole catalogue, with tracking on every sale.

Google Partner

Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.

Book a free strategy call

Where we work

Which industry are you in?

Engagements

Two ways to open the doors. Both on a fixed quote.

  • Theme build
  • Catalogue import
  • Product schema
  • Payments set up
  • Domain and redirects
  • WCAG 2.2 AA

Start trading

Launch store

A focused catalogue on a well-chosen theme, set up well and ready for its first orders.

  • Theme set up and branded
  • Catalogue import up to an agreed size
  • Payments, shipping and GST
  • Test orders on every method
  • Admin training and handover
Book a free strategy call

Built to grow

Complete store build

A custom-designed store for a larger catalogue, with editable sections and a lean app stack.

  • Custom theme from the approved design
  • Full catalogue import and clean-up
  • Editable sections for the team
  • App audit and lean app stack
  • Payments, shipping zones and GST
  • Analytics, pixel and funnel baseline
Book a free strategy call
  • Astro
  • WordPress
  • Shopify
  • Next.js
  • React
  • Vue.js
  • Svelte
  • Node.js
  • Tailwind CSS
  • Vercel
  • Netlify
  • Cloudflare
  • WooCommerce
  • Sanity
  • Vite
  • npm
  • Figma
  • Sketch
  • Framer
  • Webflow
  • Adobe
  • Google
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Ads
  • Google Fonts
  • Google Cloud
  • Lighthouse
  • Google Gemini
  • OpenAI
  • Anthropic
  • Claude
  • Perplexity
  • Midjourney
  • Hugging Face
  • Visual Studio Code
  • JetBrains
  • Sublime Text
  • Git
  • GitHub
  • GitLab
  • Docker
  • HubSpot
  • Xero
  • Stripe
  • Notion
  • Linear
  • Best Practice
  • Cliniko
  • Coreplus
  • Evermed
  • GetScripted
  • Halaxy
  • HealthEngine
  • HealthShare
  • HICAPS
  • HotDoc
  • Klaviyo
  • Mailchimp
  • MailerLite
  • Medical Director
  • Medirecords
  • Nookal
  • ShiftCare
  • SmartRecruiters
  • Sparrowhub
  • Splose
  • Zanda Health

Tools and integrations

Your website talks to the software you already run.

We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.

Talk through your setup

Client results

Straight from the people who hired us.

babybub Client testimonial
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
Monica T Google review
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”

5.0

5-star Google rating

Book a free strategy call
Jack Duke Care Speech Pathology
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
Storm Parker Google review
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”

Research & Articles

Worth a read before you hire anyone.

All articles
Hands holding a phone showing a short form with a blue submit button

Conversion 7 min read

Conversion tracking that survives cookie consent

Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.

Ceramic and brass vases on a stone table in slatted window light, styled like a product shot

Ecommerce 7 min read

Product page design that answers the buyer

Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.

Questions

The Shopify questions everyone asks us.

What you need to know before we start a conversation.

Not answered here? Ask us directly

Do we need a custom theme or will a paid theme do?

For a focused catalogue, a good paid theme set up well is often enough. That's the Launch store option. A custom theme pays off once your catalogue or brand outgrows what the theme's sections can show.

Can you import our products from a spreadsheet or another store?

We can. We map your columns to Shopify's product and variant structure, import in batches, and check the result against the source before anything goes live.

Is GST set up correctly for Australia?

Yes. Prices show including GST, because the Australian Consumer Law expects shoppers to see the total price. Tax is set for your registration, and test orders confirm the invoice shows what your accountant expects.

What does a Shopify build cost?

You get a fixed quote with line items after a free 15-minute strategy call. Your Shopify plan and any app subscriptions are billed to you directly by Shopify and the app makers. We don't mark them up.

Will moving to Shopify hurt our search rankings?

It shouldn't, as long as every old product and collection URL is redirected to its new Shopify address. That redirect map is part of the launch stage and costs nothing extra.

Who owns the store once it is built?

You do. The Shopify account is created in your name from the first day, and we work inside it as staff. When the project ends you can remove us in one click.

What is the difference between this and Shopify development?

A store build uses Shopify as it comes, set up and themed well. Shopify development is custom code, like custom sections, private apps and integrations. It's for stores that need something the platform doesn't offer.

Book a free strategy call