Website speed optimisation, because nobody waits for a slow page
Our website speed optimisation finds what makes your pages slow, fixes it at the cause and proves the difference on mid-range phones. Images, fonts and scripts each get a budget, so the site stays quick after we leave.
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
A performance budget goes into the build, so the next heavy image or tag is caught before it reaches a visitor.
What we deliver
Weight budget in the build
Script budget agreed
Image upload guidance
Field data watch set up
Baseline recorded
14 Oct
The long read
Where the seconds actually go.
A slow site is rarely one big problem. It is a dozen small ones that nobody weighed. The work is finding which of them your visitors feel.
01
Speed is decided on a phone you have never held
Most sites are tested on the quickest machine in the office. Most visitors arrive on something slower, on a mobile network, halfway through something else.
The score that matters is the one they get, on the phone in their hand.
So we measure there first, with field data from live visits and runs on mid-range phones, before anyone suggests a fix.
Where a heavy page carries its weight
Could be cutNeeded
ImagesTagsFontsScriptCSSHTML
Illustrative: the usual shape of a heavy page, not a measurement of yours. We weigh your pages before recommending anything.
02
Every tag was added for a good reason
Chat widgets, pixels, heatmaps, review badges. Each one was added by someone who needed it that month.
Together they often cost more load time than the site itself. They also compete with your own content for the first seconds of every visit.
We list every one, show you what each costs, and agree a budget. What earns its place stays, loaded after the page. What does not comes out.
compete with your own content
03
Quick once is easy, quick next year is the job
A site optimised in March can be slow again by September. Nobody breaks it on purpose. It gets heavier one heavy image at a time.
So the last stage adds a budget to the build. If a page grows past its weight limit, the build says so before it ships, and ongoing maintenance keeps watch on it after that.
one heavy image at a time
04
When speed is not your problem
Sometimes a site is already quick and the enquiries are low for another reason: the offer, the copy, the form.
If the measurements say speed is not what holds you back, we will tell you that instead of selling a fix.
And if it is the server that is slow, a move to managed hosting may do more than any amount of front-end work.
we will tell you that instead of selling a fix
Send us your slowest page.We will show you why it is slow.
Your website talks to the software you already run.
We pick the platform that suits your business. Then we connect the
site to your booking system, your CRM and your ad accounts, so every
enquiry lands where your team already works.
“Up until working with Casey, we had only had poor to mediocre
experiences outsourcing work to agencies... instead of needing
babysitting like the other agencies we worked with, he was not only
completely dependable but also gave us sound
suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but
wins! They are great communicators, but more importantly, have got
awesome results with low lead costs.”
AN
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic.
Casey and his team over delivered on my project
with an A+ website design having actively listened to every point I was
seeking.”
MT
Monica T Google review
“Casey has been an absolute standout! His personalised
approach has been nothing short of incredible. We have had amazing results from the get-go.”
AT
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
SP
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas.
He asked all the right questions and got me thinking on aspects I
hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and
ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded
service provider.”
SP
Storm Parker Google review
“We have worked with Casey on a number of website projects and
are super impressed with his promptness, communication,
professionalism, and knowledge of the full suite of digital
marketing... You and your team are second to none!”
MV
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or
inquiries I had with remarkable responsiveness and genuine
accommodation. The end result was nothing short of fantastic.”
Core Web Vitals explained in plain English: what LCP, INP and CLS measure, why lab and field data disagree, and which fixes move each score on your site.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What people ask before a speed project.
What you need to know before we start a conversation.
Core Web Vitals are part of how search engines judge page experience, but they are one signal among many. The clearer gain is usually in enquiries, because fewer people give up before the page appears.
Can you promise a perfect score?
No, and nobody honestly can. What we do is measure the same pages on the same devices before and after, then show you the difference. A lab score is a useful check. Chasing a perfect one can cost features you need.
Will you remove our tracking or chat tools?
Not without agreeing it with you. We show what each script costs and suggest what to delay or drop, and you decide. Most can stay if they load after the page does.
What does speed work cost?
The audit is a fixed price. The fixes are quoted from the audit's ranked list of causes, so you know what each improvement costs before we start on it.
Can you speed up a site you did not build?
Usually, yes. We work on WordPress, Shopify and custom builds. Some platforms limit what can change, and the audit says plainly where those limits sit. Building a new site instead? We set the speed budget from the first page.
How is this different from maintenance?
Maintenance keeps a site current and working month to month. Speed optimisation is a project that finds and removes the weight, then leaves a budget in place for maintenance to keep watch on.
Do sites in our industry have particular speed problems?
Often. Booking widgets, embedded maps, review feeds and intake forms are common in the industries we build for, and each is a heavy third-party script. We know where they usually hurt and how to load them later.