Our SEO content writing starts with what your customers actually search. Each piece gets one search to answer, a written brief and a link to a page that sells. Then we come back and refresh it before it slips.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
The content plan is built on 4 rules, from the first search we pull to the tenth refresh.
Each search intent gets exactly one page, so your own pieces never fight each other for the same spot.
How a build runsThe search, the reader, the outline and the links are agreed in writing before anyone writes a word.
See the workEvery guide is planned with its path to a service page, so the traffic it earns has somewhere to go.
The proof we showEach piece has a review date and gets updated where it sits. It keeps the address and the ranking it has already earned.
Questions people askThe argument
Picked from search data
Each piece exists because people search for it.
Whatever came up in the meeting
Topics picked over coffee.
One search per piece
Your pages never fight each other.
Several posts, one search
They split the ranking between them.
Written before the draft
Search, reader, outline and links agreed.
A title and a word count
The writer guesses the rest.
Planned with the piece
Every guide points to a page that sells.
Added if someone remembers
Traffic with nowhere to go.
A refresh date on every piece
Checked against its ranking and updated.
Published and forgotten
It slides down the page, quietly.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Step 1
We pull the searches your market makes around your services. Then we sort them by the question behind each one, as well as by volume.
What we deliver
What do people search before they call you?
Step 2
Each search intent gets exactly one piece. Each piece gets a home on the site, linked to the service page it supports.
What we deliver
Monthly searches
Step 3
Every piece gets a written brief before anyone drafts it. The writer knows the search, the reader, the outline and where it links.
What we deliver
Sentient / Inter
14.05:1Step 4
Our copywriters draft each piece and check it against the brief and your claims rules. Then it goes live in order, with schema where it fits.
What we deliver
Ongoing
Every piece carries a review date. When its ranking moves or the facts change, we update it in place instead of writing a new post.
What we deliver
Baseline recorded
14 OctThe long read
Most sites that stall on Google aren't short of pages. They have too many answering the same thing, and too few answering the rest.
A site that has blogged for a few years usually has 3 or 4 posts answering nearly the same question.
Google picks one to show, and it's often not your best. When 2 of your pages chase one search, you're competing with yourself.
So the plan starts with what already exists. We merge the overlaps and give each search a single home.
Content doesn't fall off a cliff. It slips, a spot at a time, as facts date and newer pages answer better.
Refreshing a piece that already ranks keeps its address and its links. It's usually cheaper than writing the next one.
That's why every piece in the plan gets a review date the day it goes live.
Illustrative: the usual shape of a slow decline, not a measurement of any page. Your pieces are tracked individually.
AI can write a 1,500-word guide in under a minute. It reads fine, and it knows the basics.
The trouble is that it writes what every other page already says. Google already has a thousand pages that say the same thing. A piece earns its spot by adding something new. That might be your prices, your process or the question your team hears every week. That part has to come from you, so we go and get it.
If your service pages are thin or confusing, guides that link to them just send more people to a weak page.
If that's the case, we'll tell you to fix the pages that sell first. Service page copywriting is usually the better first spend, and the content plan follows it.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Map the demand
Teams with their own writers who need the plan, the briefs and the link map to write against.
The whole programme
Sites that want the plan, the writing and the refreshes handled by one team, month after month.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
SEO for tradies starts with service pages. How to decide which jobs and suburbs deserve their own page, what goes on each one, and where to start this month.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
From the searches your customers make, grouped by the question behind each one. A topic gets a piece only if people search for it and nothing on your site already answers it.
A blog is a publishing habit. SEO content is the plan underneath it: which searches deserve a page, what shape that page takes and where it links. Some pieces become guides or comparison pages, and the rest feed the blog calendar. Our blog writing service runs from the same map.
You can, and it'll be quick. But AI tends to repeat what the top pages already say, so it adds little that Google hasn't seen. Pieces that hold a ranking usually add something new, like your prices, your process or your team's know-how. That's the part we go and get.
That's what the content plan option is for. You get the map, the briefs and the link plan. We can also read drafts against the brief if you want a second opinion.
Everything sits on a fixed quote with line items, agreed after a free 15-minute call. You know the cost of each piece before it's drafted.
Most pieces take a few months to settle into their rankings. Nobody can honestly guarantee a position on Google, and we won't either. We track each piece from the week it goes live, so you can see which are climbing and which need work.
Yes. For healthcare and NDIS businesses, our copywriters write to the AHPRA, TGA and NDIS guidelines. You stay responsible for your advertising. Written to the guidelines by our copywriting team. Not legal advice.
