The full site on a big screen
The Primaera home page on a desktop screen, as it was built.
Every section comes from a small set of page templates. The pages behind it read the same way, and adding the next one is a writing job with no redesign.
A nutrition-led health clinic site that starts with a short online assessment, then a live video consult with a clinician.
The brief
A nutrition-led health clinic site that starts with a short online assessment, then a live video consult with a clinician.
Designing the questions a visitor answers at the start, so they are routed to the right place and asked only what is needed.
See our Booking & intake servicePlanning the screens and steps of a service delivered online, so a visitor knows what the process involves before they begin it.
See our UX and wireframing serviceOur copywriters check the copy against the advertising guidelines for the client's industry and reword what does not fit before launch. Written to the guidelines by our copywriting team. Not legal advice.
See our AHPRA & TGA review serviceThe build
What Primaera looks like as built: on a desktop, around its photography, and on a phone.
The Primaera home page on a desktop screen, as it was built.
Every section comes from a small set of page templates. The pages behind it read the same way, and adding the next one is a writing job with no redesign.
The photography is Primaera's own, and the build is set around it.
We set it large, with room to breathe, so the page opens on a picture. The copy follows once the picture has done its job.
Here it is at phone width and uncropped. Plenty of visitors see it this way first.
The first screen says what the page is for and shows the next step. The rest follows in the order a visitor needs it.